Company profile: AddApptr
1.1 - Company Overview
Company description
- Provider of a mobile app supply-side platform and SDK to monetize ad inventory on iOS and Android. Offers Gravite to automate mobile RTB exchanges and ad networks, MAYO for machine learning-based mediation, managed AdMonetization services, Google Ad Manager access via Google Certified Publishing Partner, and support for interstitial, banner, native, video and rewarded formats.
Products and services
- Gravite: Publisher-first, RTB-grade AdMonetization platform that automates management of mobile RTB exchanges and AdNetworks to maximize advertising revenues for app publishers and developers
- MAYO: Machine-learning-based mediation product that optimizes ad performance parameters in real-time to increase ad revenue across mobile applications
- Managed Service: Publisher-focused, managed AdMonetization offering where Gravite handles all aspects—including integration and optimization—on behalf of the publisher for iOS and Android phones and tablets
Key contacts
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Financial details
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1.2 - Competitors and similar companies to AddApptr
Illumin
HQ: Canada
Website
- Description: Provider of an easy-to-use online journey advertising platform that integrates media planning and buying across multiple channels via an interactive interface. Offers Journey Canvas for designing campaign paths, Audience Engagement Map with real-time metrics, and Pathlight Analysis to identify optimal routes.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Mexad
HQ: Poland
Website
- Description: Provider of services; MexAd is a company acquired by dataxu in 2012.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Mexad company profile →
Videoplaza
HQ: United Kingdom
Website
- Description: Provider of device-agnostic video technology enabling broadcasters and video publishers to build profitable, sustainable businesses in the internet-delivered TV world; more than 50% of broadcasters in Europe run their advertising businesses on Karbon, empowering publishers to trade across sales channels.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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BidderPlace
HQ: Germany
Website
- Description: Provider of a mobile performance marketing network connecting publishers and advertisers via a self-service model, with technology that matches users with campaigns to generate superior value for advertising partners and the highest-possible revenue for users; includes a campaign store.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full BidderPlace company profile →
iSocket
HQ: United States
Website
- Description: Provider of a technology platform for buying and selling fixed price, premium, reserved inventory, featuring iSocket For Publishers (iFP) sales automation and programmatic direct tools that let top publisher sales teams focus on relationships and strategy, and iSocket For Advertisers (iFA) that makes it easier for agencies and brands.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full iSocket company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for AddApptr
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Buyer group 3: ████████ ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to AddApptr
2.2 - Growth funds investing in similar companies to AddApptr
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4 - Top valuation comps for AddApptr
4.2 - Public trading comparable groups for AddApptr
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