Company profile: Illumin
1.1 - Company Overview
Company description
- Provider of an easy-to-use online journey advertising platform that integrates media planning and buying across multiple channels via an interactive interface. Offers Journey Canvas for designing campaign paths, Audience Engagement Map with real-time metrics, and Pathlight Analysis to identify optimal routes.
Products and services
- Audience Engagement Map: Displays audience progression through advertising journeys with real-time data and metrics, enabling granular path visualization and immediate performance understanding
- Journey Canvas: Architects marketing strategies by dragging and dropping creatives, conditions, and audiences to form ad campaign paths, simplifying construction of journey flows
- The illumin Platform: Engineers an online advertising platform integrating media planning and buying in an interactive interface, allowing creation of campaigns across multiple channels
Key contacts
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Financial details
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1.2 - Competitors and similar companies to Illumin
BrightBid
HQ: Sweden
Website
- Description: Provider of AI-driven advertising solutions for Google and Microsoft Ads, including BrightBid AI for Paid Search to automate bidding, keyword targeting, and ad copy optimization to improve ROAS and campaign performance; BrightBid AI for Google Shopping to manage product feeds, set optimal bids, and help ensure top placement in relevant searches to boost conversions and ROAS; and BrightBridge to connect Amazon listings to Google Shopping and automate feed optimization and campaign management.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Admovate
HQ: United States
Website
- Description: Provider of a product that enables advertisers to create and deliver personalized, hyper-local targeted offers to customers via mobile channels.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Admovate company profile →
Unruly
HQ: United Kingdom
Website
- Description: Provider of advertising technology that gets videos watched, tracked, and shared across the Open Web, using emotional audience data and user-friendly video formats to boost engagement, brand performance, and publisher revenues. Offers Nexxen DSP, SSP and SSP for Buyers, Ad Server, TV Intelligence, and Discovery for omnichannel buying, monetization, insights, activation, measurement, and ROI.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Buzzoola
HQ: Russian Federation
Website
- Description: Provider of a new-generation social video advertising network offering a DSP for campaign setup with wide formats, targeting options, and machine-learning optimization; an SSP for publisher monetization; and a real-time ADX integrating ad networks and processing billions of requests. Supports simple social video campaign launch via YouTube links and ad formats like Out-Stream Video, Mobile Native Unit, and Mobile Native Carousel.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Buzzoola company profile →
Peer39
HQ: United States
Website
- Description: Provider of Pre Bid non-cookie based data, starting with Semantic-based contextual categories, then Brand Safety and Page Quality, scaled at the pace of RTB. Offers the largest and most scaled set of data available from any data provider on the market and brings meaningful data points that advertisers find valuable and predictable to use to scale performance.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Peer39 company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Illumin
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Buyer group 2: ████████ ████████
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Key Products: ████████, ████████, ████████, ████████
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Buyer group 3: ████████ ████████
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Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Illumin
2.2 - Growth funds investing in similar companies to Illumin
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4 - Top valuation comps for Illumin
4.2 - Public trading comparable groups for Illumin
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