Company profile: Unruly
1.1 - Company Overview
Company description
- Provider of advertising technology that gets videos watched, tracked, and shared across the Open Web, using emotional audience data and user-friendly video formats to boost engagement, brand performance, and publisher revenues. Offers Nexxen DSP, SSP and SSP for Buyers, Ad Server, TV Intelligence, and Discovery for omnichannel buying, monetization, insights, activation, measurement, and ROI.
Products and services
- Nexxen SSP: Supplies publisher-grade components enabling inventory monetization and audience leverage while maintaining control across the Open Web
- Nexxen DSP: Delivers enterprise-grade tools and data for effective omnichannel buying and measurement, letting advertisers orchestrate spend and verify outcomes cohesively
- Nexxen Ad Server: Offers CTV-native assemblies that optimize ad pod monetization and enhance viewer ad experience in CTV, improving how pods are managed and experienced
Key contacts
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Financial details
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1.2 - Competitors and similar companies to Unruly
Adfactor
HQ: The Netherlands
Website
- Description: Provider of content marketing, leveraging an extensive network of influencers and content makers to make digital advertising personal and deliver powerful messages that gain public attention.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Adfactor company profile →
Bread
HQ: United States
Website
- Description: Provider of a platform that helps social media publishers, influencers, bloggers, and brands monetize online content across social media, desktop, and mobile by serving premium, rich media ads on links shared on Facebook, Twitter, Tumblr, and other social media platforms; partners with top influencers, bloggers, and publishers.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Bread company profile →
AdStage
HQ: United States
Website
- Description: Provider of advertising technology platform and data-driven tools for paid marketers to understand campaigns' business impact and make growth-driving decisions across paid search, web analytics, social media, and emerging tech, including Amazon PPC where sellers pay per click to capture user attention.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full AdStage company profile →
Polymorph
HQ: United States
Website
- Description: Provider of a white-label SaaS monetization platform powering monetization infrastructure for modern enterprises and publishers. Offers an end-to-end ad serving stack, yield optimization tools, APIs, and access to demand via server-side and self-serve, helping maximize revenue, reduce costs, and deliver better ad experiences.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Polymorph company profile →
Slidejoy
HQ: United States
Website
- Description: Provider of an Android app that rewards users for displaying trending news and promotions on their lock screens, aiming to make mobile services, apps and devices free by making advertising interesting through efficient products, sleek design and superior consumer value.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Slidejoy company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Unruly
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Buyer group 2: ████████ ████████
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Buyer group 3: ████████ ████████
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Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Unruly
2.2 - Growth funds investing in similar companies to Unruly
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4 - Top valuation comps for Unruly
4.2 - Public trading comparable groups for Unruly
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