Company profile: Mexad
1.1 - Company Overview
Company description
- Provider of services; MexAd is a company acquired by dataxu in 2012.
Products and services
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Key contacts
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Financial details
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1.2 - Competitors and similar companies to Mexad
United Internet Media
HQ: Germany
Website
- Description: Provider of Internet services offering marketing, sales, and telecommunications, IT, and data processing services.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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W4
HQ: United States
Website
- Description: Provider of cost-per-action advertising solutions that intelligently distribute ad campaigns through an expansive network of publishers across search, PPC, display, social, and email channels, adhering to affiliate best practices.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Sociomantic Labs
HQ: Germany
Website
- Description: Provider of real-time, personalized programmatic advertising solutions leveraging RTB to make display advertising more intelligent and transparent, helping advertisers and marketers increase performance, drive incremental sales, and grow customer lifetime value (CLV). Founded in 2009.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Illumin
HQ: Canada
Website
- Description: Provider of an easy-to-use online journey advertising platform that integrates media planning and buying across multiple channels via an interactive interface. Offers Journey Canvas for designing campaign paths, Audience Engagement Map with real-time metrics, and Pathlight Analysis to identify optimal routes.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Choozle
HQ: United States
Website
- Description: Provider of a self-service digital advertising platform that uses detailed consumer data to power programmatic campaigns across display, video, mobile, audio, connected TV, and digital out-of-home via a single interface. Offers managed and self-service options plus tools for campaign goal setting, creation, targeting, bidding, optimizing, reporting, and services for display, video, and connected TV.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Mexad
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Buyer group 1: ████████ ████████
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Key Products: ████████, ████████, ████████, ████████
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Buyer group 2: ████████ ████████
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Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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Buyer group 3: ████████ ████████
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Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Mexad
2.2 - Growth funds investing in similar companies to Mexad
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4 - Top valuation comps for Mexad
4.2 - Public trading comparable groups for Mexad
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