Company profile: W4
1.1 - Company Overview
Company description
- Provider of cost-per-action advertising solutions that intelligently distribute ad campaigns through an expansive network of publishers across search, PPC, display, social, and email channels, adhering to affiliate best practices.
Products and services
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Key contacts
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Financial details
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1.2 - Competitors and similar companies to W4
Blis
HQ: United Kingdom
Website
- Description: Provider of an audience-first advertising platform for integrated planning and buying that delivers scaled, relevant, high-performing audiences without relying on personal data. Offers audience targeting using real-world behavior and 2nd-party data across channels, programmatic advertising, measurement without cookies or IDs, location data verification, footfall attribution, and cross-device retargeting for brands and media agencies.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Blis company profile →
Transparency
HQ: United States
Website
- Description: Provider of an Individual Attributed Marketing platform for automotive marketers, enabling businesses to leverage first-party and empirical data and machine learning to identify and engage consumers at the identity layer. The platform eliminates impression waste and improves the consumer experience.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Transparency company profile →
MediaShift
HQ: United States
Website
- Description: Provider of solutions that enable fixed and wireless broadband internet service providers to profit from fixing the broken advertising technology ecosystem, securely bridging marketers' needs to reach a consumer audience empowered with control over their digital experience.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full MediaShift company profile →
Buzzoola
HQ: Russian Federation
Website
- Description: Provider of a new-generation social video advertising network offering a DSP for campaign setup with wide formats, targeting options, and machine-learning optimization; an SSP for publisher monetization; and a real-time ADX integrating ad networks and processing billions of requests. Supports simple social video campaign launch via YouTube links and ad formats like Out-Stream Video, Mobile Native Unit, and Mobile Native Carousel.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Buzzoola company profile →
Tapped Mobile
HQ: Canada
Website
- Description: Provider of end-to-end mobile advertising technology solutions in Canada, leveraging partnerships with the world's leading mobile ad technology companies to deliver ad tech, including store-level mobile location data.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Tapped Mobile company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for W4
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Buyer group 2: ████████ ████████
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Buyer group 3: ████████ ████████
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Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to W4
2.2 - Growth funds investing in similar companies to W4
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4 - Top valuation comps for W4
4.2 - Public trading comparable groups for W4
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