Company profile: Blis
1.1 - Company Overview
Company description
- Provider of an audience-first advertising platform for integrated planning and buying that delivers scaled, relevant, high-performing audiences without relying on personal data. Offers audience targeting using real-world behavior and 2nd-party data across channels, programmatic advertising, measurement without cookies or IDs, location data verification, footfall attribution, and cross-device retargeting for brands and media agencies.
Products and services
- Programmatic Advertising: Blis delivers an enterprise-grade programmatic buying platform that automates buying and selling of ads and targets the right users at the right time using efficient allocation models
- Audience Targeting: Blis architects privacy-preserving audience targeting based on real-world behavior, using 2nd-party data for cross-channel ad placements, delivering scaled, relevant, high-performing audiences without personal data
- Measurement Technology: Blis produces proprietary measurement technology that quantifies audience engagement across channels without cookies or IDs, allowing precise assessment of campaign performance and reach
Key contacts
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Financial details
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1.2 - Competitors and similar companies to Blis
Uru
HQ: United States
Website
- Description: Provider of computer vision and machine learning solutions that help businesses and brands understand real-time video and other visual media and leverage it more impactfully.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Sharethrough
HQ: Canada
Website
- Description: Provider of an independent global ad exchange connecting publishers and advertisers via advanced technology, supporting omnichannel display, video and native formats, and fostering a sustainable advertising ecosystem. Offers the Sharethrough Ad Platform to enhance user attention and performance with curated inventory, plus GreenPMPs and GreenPMPs+ to reduce carbon emissions by avoiding high-emission, MFA and problematic placements.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Sharethrough company profile →
Turn
HQ: United States
Website
- Description: Provider of a data management and demand-side platform for ad buyers, offering an omnichannel solution to automate planning and buying in digital media, execute bidding, and improve advertising performance. Delivers data insights for ad agencies and marketers through cloud applications and internet-scale architecture.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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ToLocal
HQ: The Netherlands
Website
- Description: Provider of advertising services through a network of local digital websites and door-to-door newspapers.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full ToLocal company profile →
Advalidation
HQ: Sweden
Website
- Description: Provider of quality assurance services for display and video advertising, including VAST tags and media files. Offerings test against specifications, compliance and privacy standards, ensuring desktop and mobile ads are fast, secure and non-invasive, with bulk uploading and ongoing monitoring.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Advalidation company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Blis
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Buyer group 2: ████████ ████████
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Buyer group 3: ████████ ████████
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Key Products: ████████, ████████, ████████, ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Blis
2.2 - Growth funds investing in similar companies to Blis
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4 - Top valuation comps for Blis
4.2 - Public trading comparable groups for Blis
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