Company profile: Headway
1.1 - Company Overview
Company description
- Provider of data-driven media buying and cross-channel marketing services, integrating in-house technology and partner platforms to deliver the right message to the right audience at the right time. Offers programmatic solutions to make ads more relevant and drive consumer engagement across display, video, and mobile.
Products and services
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Key contacts
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Financial details
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1.2 - Competitors and similar companies to Headway
Smaato
HQ: United States
Website
- Description: Provider of an omnichannel ad server and monetization solution that connects quality publishers with premium marketers across mobile, OTT/CTV, and desktop. Offers a free ad server, the Smaato Publisher Platform (SPX) for self-serve inventory management and insights, an RTB ad exchange, a NextGen SDK for iOS and Android, and Prebid.js for header bidding.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Smaato company profile →
Dianomi
HQ: United Kingdom
Website
- Description: Provider of native and contextual advertising platforms that place content ads alongside relevant editorial on premium publishers, digital promotion ad units for audience engagement, interest-based contextual audiences to improve campaign conversions, data insights for targeting financial audiences, and an Engagement Index with ad engagement intelligence and industry benchmarks.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Dianomi company profile →
Content Amp
HQ: United Kingdom
Website
- Description: Provider of content agency services with content at its core. Founded in 2010 as Search News Media, now operating as Content Amp. The team brings over 12 years of online content and marketing experience.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Content Amp company profile →
NetSeer
HQ: United States
Website
- Description: Provider of concept-based advertising targeting solutions for advertisers and publishers, matching search queries and Web page content to relevant ads without relying on keywords alone, enabling richer, more relevant, and more profitable ad placements across both high-value and low-value keywords.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full NetSeer company profile →
Rockerbox
HQ: United States
Website
- Description: Provider of a marketing measurement platform that integrates Multi-Touch Attribution, Marketing Mix Modeling, and Testing. Centralizes 1st-party marketing spend, conversions, and online/offline touchpoints via direct integrations with over 200 ad platforms. Delivers a unified data foundation, channel measurement, daily performance tracking, MMM for budget allocation, MTA for buyer journey insights, and direct mail impact measurement.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Rockerbox company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Headway
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Buyer group 2: ████████ ████████
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Key Products: ████████, ████████, ████████, ████████
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Buyer group 3: ████████ ████████
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Key Products: ████████, ████████, ████████, ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Headway
2.2 - Growth funds investing in similar companies to Headway
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4 - Top valuation comps for Headway
4.2 - Public trading comparable groups for Headway
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