Company profile: Smaato
1.1 - Company Overview
Company description
- Provider of an omnichannel ad server and monetization solution that connects quality publishers with premium marketers across mobile, OTT/CTV, and desktop. Offers a free ad server, the Smaato Publisher Platform (SPX) for self-serve inventory management and insights, an RTB ad exchange, a NextGen SDK for iOS and Android, and Prebid.js for header bidding.
Products and services
- Omnichannel Monetization Solution: An omnichannel system enabling publishers to monetize mobile, OTT/CTV, and desktop inventory in one place, bringing first-party data and unified controls that make monetization simple
- Smaato Publisher Platform (SPX): A self-serve platform enabling publishers to manage ad inventory, set delivery priorities, and gain actionable insights that improve monetization, centralizing operations and decisioning in one interface
- RTB Ad Exchange: A real-time bidding platform powering auctions of publisher inventory in real-time or via private exchanges, connecting quality publishers with premium marketers to engage audiences globally on every device
Key contacts
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Financial details
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1.2 - Competitors and similar companies to Smaato
Ad.net
HQ: United States
Website
- Description: Provider of digital advertising services enabling online advertisers to reach new audiences via a private network of top quality publishers and distribution channels. Offers proprietary technology in Search, Display and Video; search and keyword intent tools beyond traditional search engines; Ad.net Social; predictive analytics to identify potential customers; and integrates with tracking partners to measure campaign performance and results.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Adventori
HQ: France
Website
- Description: Provider of a data-driven creative adserver for real-time creative and DCO, offering technological advertising solutions to personalize, measure, and optimize creative ads. The platform enables creative and media agencies to improve effectiveness of banners, mobile, video, landing pages, and native ads by leveraging real-time data from advertisers, users, and publishers.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Adcentricity
HQ: Canada
Website
- Description: Provider of a technology platform that dis-intermediates location-based digital media campaign planning, purchasing, and execution, offering single-source access to a broad inventory of available digital media assets for inclusion in media buyers' standalone or multi-channel marketing campaigns.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Adcentricity company profile →
Adform
HQ: Denmark
Website
- Description: Provider of tools that make display advertising simple, relevant, and rewarding for advertisers, agencies, and publishers, including Adform FLOW for end-to-end control across digital media, an Ad Server for measurement, verification, and creative/DCO connectivity, and a DSP for real-time activation across channels powered by advanced buying algorithms and human/machine intelligence.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Adform company profile →
Slidejoy
HQ: United States
Website
- Description: Provider of an Android app that rewards users for displaying trending news and promotions on their lock screens, aiming to make mobile services, apps and devices free by making advertising interesting through efficient products, sleek design and superior consumer value.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Slidejoy company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Smaato
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Buyer group 3: ████████ ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Smaato
2.2 - Growth funds investing in similar companies to Smaato
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4 - Top valuation comps for Smaato
4.2 - Public trading comparable groups for Smaato
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