Company profile: Adcentricity
1.1 - Company Overview
Company description
- Provider of a technology platform that dis-intermediates location-based digital media campaign planning, purchasing, and execution, offering single-source access to a broad inventory of available digital media assets for inclusion in media buyers' standalone or multi-channel marketing campaigns.
Products and services
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Key contacts
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Financial details
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1.2 - Competitors and similar companies to Adcentricity
Adap.tv
HQ: United States
Website
- Description: Provider of programmatic video advertising solutions that transform how buying and selling occur; now part of ONE by AOL. Enables top marketers and media brands to reach consumers across desktop, mobile and TV through premium experiences, programmatic buying and performance-driven campaigns.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Adap.tv company profile →
Conversion Logic
HQ: United States
Website
- Description: Provider of SaaS cross-channel attribution, measurement and analytics solutions. Operates a machine learning-powered marketing analytics platform (XC Logic) and professional services, using an award-winning ML framework to enable marketing efficiency, optimization and scale by delivering predictive, valuable insights in real time.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Conversion Logic company profile →
AdECN
HQ: United States
Website
- Description: Provider of an automated, real-time, auction-based neutral exchange for buying and selling online display advertising.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full AdECN company profile →
Heyzap
HQ: United States
Website
- Description: Provider of a premier mobile ad network that helps users discover apps, with an SDK for Android and iOS enabling app producers and indie developers to monetize and bring their apps to a wide audience; offering advertising, publishing, mediation, and cross-promotion services.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Heyzap company profile →
Platform360
HQ: United Kingdom
Website
- Description: Provider of Native advertising solutions, offering full-spectrum Native to consolidate Native spend through a single platform. Combines a proprietary Native-oriented AdTech stack with a curated, ever-growing network of publishers to reach a global audience.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Platform360 company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Adcentricity
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Key Products: ████████, ████████, ████████, ████████
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Buyer group 2: ████████ ████████
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Key Products: ████████, ████████, ████████, ████████
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Buyer group 3: ████████ ████████
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Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Adcentricity
2.2 - Growth funds investing in similar companies to Adcentricity
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4 - Top valuation comps for Adcentricity
4.2 - Public trading comparable groups for Adcentricity
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