Company profile: Ad.net
1.1 - Company Overview
Company description
- Provider of digital advertising services enabling online advertisers to reach new audiences via a private network of top quality publishers and distribution channels. Offers proprietary technology in Search, Display and Video; search and keyword intent tools beyond traditional search engines; Ad.net Social; predictive analytics to identify potential customers; and integrates with tracking partners to measure campaign performance and results.
Products and services
- Predictive Analytics Technology: Proprietary system that predicts buyer behavior to efficiently identify potential customers, optimizing acquisition strategies across Ad.net’s private network of publishers and distribution channels
- Search and Keyword Intent Technology: Intent-driven platform that uses search and keyword data to drive customer acquisition beyond traditional search engines via Ad.net’s private publisher and distribution network
- Ad.net Social: Intent-powered service that combines search intent data with social media to target unique audiences outside standard social media advertising, reaching new audiences beyond conventional platforms
Key contacts
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Financial details
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1.2 - Competitors and similar companies to Ad.net
Beeswax
HQ: United States
Website
- Description: Provider of a scalable, customizable, cloud-based programmatic bidding platform, including Bidder-as-a-Service (BaaS) to build custom buying solutions and decisioning algorithms with white label, custom optimization, and extensible APIs, and Beeswax DSP, a full-featured DSP offering off-the-shelf customizations, data transparency, reporting, and workflow customization.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
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Sovrn
HQ: United States
Website
- Description: Provider of publisher technology products and services that help online publishers grow, operate their business, understand readership, and manage consumer data. Offerings include a programmatic Ad Exchange, Ad Management, Commerce affiliate monetization tools, Signal for measuring and monetizing reader engagement, and Data Monetization ensuring privacy and security through anonymization and hashing.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Admeta
HQ: Sweden
Website
- Description: Provider of yield management for large online publishers, enabling them to handle all their advertising sales channels in a single system.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Admeta company profile →
Conversant
HQ: United States
Website
- Description: Provider of personalized digital marketing leveraging cutting-edge technology, bold creative and a staggering amount of data. Serves 4,000 clients, including 400+ blue-chip brands and 65 of the Internet Retailer Top 100, coupled with CJ Affiliate, the world's largest affiliate marketing network.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Conversant company profile →
MadHive
HQ: United States
Website
- Description: Provider of modern TV advertising technology enabling brands and publishers to measure customer intent across TV, mobile, and web with secure blockchain integration. Offerings include an OTT bidder and decisioning engine processing 200B CTV/OTT requests daily, an OTT identity device graph mapping 100M households, a pre-sales planner, custom CTV tech, a modular UI, and a data management platform that future-proofs against cookie depreciation.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full MadHive company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Ad.net
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Buyer group 2: ████████ ████████
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Key Products: ████████, ████████, ████████, ████████
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Buyer group 3: ████████ ████████
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Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Ad.net
2.2 - Growth funds investing in similar companies to Ad.net
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4 - Top valuation comps for Ad.net
4.2 - Public trading comparable groups for Ad.net
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