Company profile: MadHive
1.1 - Company Overview
Company description
- Provider of modern TV advertising technology enabling brands and publishers to measure customer intent across TV, mobile, and web with secure blockchain integration. Offerings include an OTT bidder and decisioning engine processing 200B CTV/OTT requests daily, an OTT identity device graph mapping 100M households, a pre-sales planner, custom CTV tech, a modular UI, and a data management platform that future-proofs against cookie depreciation.
Products and services
- Proprietary OTT Identity Device Graph: Custom-engineered, delivers accurate views of interconnected households, mapping to 100 million OTT households to power high-fidelity targeting and measurement for modern TV advertising
- OTT Bidder and Decisioning Engine: Real-time, processes 200 billion daily CTV/OTT requests to enhance audience accuracy and campaign efficiency with precise bidding and decisioning for modern TV advertising
- Data Management Platform: Enterprise-grade, future-proofs against industry changes like cookie depreciation, delivering innovation and reliability for audience data handling and campaign performance in modern CTV advertising ecosystems
Key contacts
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Financial details
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1.2 - Competitors and similar companies to MadHive
BrightRoll
HQ: United States
Website
- Description: Provider of a unified programmatic video advertising platform that automates and improves digital video advertising across web, mobile, and connected TV. Offers Yahoo DSP for cross-screen targeting and optimization, identity solutions built on first-party data, augmented reality ad experiences, programmatic advertising solutions, Yahoo Unified Stack, and privacy-centric Yahoo ConnectID.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
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- Total funding raised: $●●●m
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Viant
HQ: United States
Website
- Description: Provider of a cloud-based advertising software platform for planning, creating, executing and measuring digital ads. Products: Viant DSP using an identity graph without third-party cookies; Viant Household ID; AI Bid Optimizer; AI Recommendations; Chat with Data; a cannabis/CBD platform; Adelphic access to 12,000+ audience attributes.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
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Aki
HQ: United States
Website
- Description: Provider of personalized advertising solutions for brands and retailers, leveraging four personalization patents, data and machine learning to target pivotal moments and dynamically tailor ads by region, weather and buying preferences across Connected TV, social and retail media, reducing ad fatigue, enhancing effectiveness, and driving in-store traffic and sales.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Flite
HQ: United States
Website
- Description: Provider of a creative management platform enabling creative professionals to design visually stunning ads on live, interactive canvases and giving marketers the ability to launch, manage, measure, and optimize digital ad campaigns in real time for top-tier brands, agencies, and publishers.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Flite company profile →
Relevantis
HQ: United States
Website
- Description: Provider of advertising technologies enabling truly relevant advertising, developed and licensed to major publishers and application developers. Founded in 2003, Relevantis, Inc.'s patent-pending Relevancy Engine, rooted in cutting-edge probability theory, supports powerful behavioral targeting and automatic market segmentation.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Relevantis company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for MadHive
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Buyer group 3: ████████ ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to MadHive
2.2 - Growth funds investing in similar companies to MadHive
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4 - Top valuation comps for MadHive
4.2 - Public trading comparable groups for MadHive
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