Company profile: Viant
1.1 - Company Overview
Company description
- Provider of a cloud-based advertising software platform for planning, creating, executing and measuring digital ads. Products: Viant DSP using an identity graph without third-party cookies; Viant Household ID; AI Bid Optimizer; AI Recommendations; Chat with Data; a cannabis/CBD platform; Adelphic access to 12,000+ audience attributes.
Products and services
- Viant Household ID: A patented identifier delivers persistent recognition to reach real people across their devices, enabling effective targeting and measurement within campaigns
- Viant DSP: A cookie-independent demand-side platform leverages Viant’s identity graph to reach target audiences across multiple devices and channels without third-party cookies
- AI Bid Optimizer: An AI-driven bidding component optimizes advertising spend to help reduce media costs and improve campaign performance.
Key contacts
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Financial details
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1.2 - Competitors and similar companies to Viant
Swarm
HQ: United States
Website
- Description: Provider of customized pest management programs for homes and yards, including inspections and treatments; specialized ant removal for residential and commercial properties; termite inspection, fumigation, and treatment; and expert bee, wasp, and hornet removal, including nest removal.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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AdCreative.ai
HQ: France
Website
- Description: Provider of an AI-powered SaaS platform to generate conversion-focused ad creatives for social, search, and display ads, and social media posts, plus ad texts and headlines. Offers creative performance insights from connected ad accounts (average CTR, best-performing colors), integrations to tailor designs and predictions, access to 100M+ free stock images, brand uploads (logos, colors, descriptions), and credit-based downloads. Paris-based.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full AdCreative.ai company profile →
Freckle IoT
HQ: United States
Website
- Description: Provider of data analytics for multi-touch offline attribution and location data, evaluating the effectiveness of marketing campaigns in driving customers to physical locations and providing insights into media effectiveness across all marketing channels.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Freckle IoT company profile →
Specific Media
HQ: United States
Website
- Description: Provider of a next-generation media platform connecting brands with consumers across one of the largest audiences worldwide, with exclusive data partnerships, multi-screen and multi-format targeting, and innovative advertising solutions to influence purchasing decisions as they are being made.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Specific Media company profile →
Driving Revenue
HQ: United States
Website
- Description: Provider of a full-service affiliate marketing solution comprised of online marketers, developers, and analysts, equipping site owners with powerful, innovative tools to maximize their online ventures.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Driving Revenue company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Viant
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Buyer group 2: ████████ ████████
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Buyer group 3: ████████ ████████
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Key Products: ████████, ████████, ████████, ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Viant
2.2 - Growth funds investing in similar companies to Viant
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4 - Top valuation comps for Viant
4.2 - Public trading comparable groups for Viant
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