Company profile: Specific Media
1.1 - Company Overview
Company description
- Provider of a next-generation media platform connecting brands with consumers across one of the largest audiences worldwide, with exclusive data partnerships, multi-screen and multi-format targeting, and innovative advertising solutions to influence purchasing decisions as they are being made.
Products and services
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Key contacts
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Financial details
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1.2 - Competitors and similar companies to Specific Media
Integral Ad Science
HQ: United States
Website
- Description: Provider of digital ad verification and optimization solutions ensuring ads are viewable by real people in safe, suitable environments. Offers checks for viewability, brand safety, ad fraud, and placement. Solutions include AI-driven Brand Safety & Suitability and Total Media Quality for TikTok (GARM Framework, Vertical Sensitivity, Category Exclusions) and MRC-accredited YouTube Viewability reporting, with expanded TikTok brand safety coverage in 11 additional countries.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Integral Ad Science company profile →
Tatto Media
HQ: United States
Website
- Description: Provider of behavioral advertising network solutions enabling online advertisers to target specific audiences with exact accuracy using performance analysis and technology. Partners with thousands of premium publishers and analyzes billions of anonymous behavioral data points to deliver immediate results.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Tatto Media company profile →
Drawbridge
HQ: United States
Website
- Description: Provider of AI and machine learning–driven scaled identity technologies, offering cross-device, people-based identity management that connects, unifies, and enhances customer data for clients across industries.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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33Across
HQ: United States
Website
- Description: Provider of Lexicon, a cookieless identity solution that makes inventory addressable across browsers and helps publishers, SSPs, DSPs, and data companies monetize and target cookieless inventory, boost bid requests, revenue, and campaign performance, and create portable cookie-alternative data, all while maintaining consumer privacy in programmatic advertising.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full 33Across company profile →
Magnite
HQ: United States
Website
- Description: Provider of advertising technology that automates the buying and selling of digital advertising, offering the Magnite Platform, a sell-side solution connecting media owners with advertisers across streaming, online video, display, and audio, plus audience and identity tools to improve campaign outcomes, self-service buying for transparent spend management, and demand facilitation services to streamline advertising demand.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Magnite company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Specific Media
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Buyer group 2: ████████ ████████
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Buyer group 3: ████████ ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Specific Media
2.2 - Growth funds investing in similar companies to Specific Media
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4 - Top valuation comps for Specific Media
4.2 - Public trading comparable groups for Specific Media
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