Company profile: 33Across
1.1 - Company Overview
Company description
- Provider of Lexicon, a cookieless identity solution that makes inventory addressable across browsers and helps publishers, SSPs, DSPs, and data companies monetize and target cookieless inventory, boost bid requests, revenue, and campaign performance, and create portable cookie-alternative data, all while maintaining consumer privacy in programmatic advertising.
Products and services
- Lexicon for DSPs: Helps demand-side platforms target and engage cookieless inventory across all browsers, increasing campaign performance through cross-browser addressability
- Lexicon for Publishers: Enables publishers to monetize cookieless inventory programmatically while maintaining consumer privacy, driving fair and transparent reach without cookies
- Lexicon for Data Companies: Facilitates creation and portability of cookie-alternative data while ensuring consumer privacy through a privacy-preserving approach
Key contacts
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Financial details
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1.2 - Competitors and similar companies to 33Across
Stitcher Ads
HQ: United States
Website
- Description: Provider of a performance marketing platform for Facebook and Instagram, offering social ads optimization for performance marketers. Enables automated, data-fueled campaigns to drive scalable performance online and in-store, with a focus on direct response across retail, eCommerce, travel, and real estate.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Demdex
HQ: United States
Website
- Description: Provider of audience management solutions enabling dynamic, multi-channel data strategies online; pioneer of the SaaS Audience Management market since 2008, serving recognized brands across diverse industries as an alternative to homegrown systems.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Adfactor
HQ: The Netherlands
Website
- Description: Provider of content marketing, leveraging an extensive network of influencers and content makers to make digital advertising personal and deliver powerful messages that gain public attention.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Adfactor company profile →
PlaceIQ
HQ: United States
Website
- Description: Provider of location intelligence and analytics that power business and marketing decisions, enabling advertisers and publishers to reach mobile brand audiences via location-based consumer insights, real-world measurement, and foot-traffic analysis. Offers PlaceIQ Audiences for programmatic activation on major DMPs and DSPs, and PlaceIQ Movement to analyze consumer visitation, observe trends, and develop marketing strategies.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full PlaceIQ company profile →
Blue Track Media
HQ: United States
Website
- Description: Provider of performance-based online advertising focused on customer acquisition across digital channels, bridging publishers and advertisers. Offers a mobile marketing platform to help brands monetize traffic, proprietary fraud monitoring, real-time KPI optimizations with self-learning algorithms, ad formats including interstitial, native, video, banners and reward ads, and smart tracking mediation to access premium mobile ad networks.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Blue Track Media company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for 33Across
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Buyer group 3: ████████ ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to 33Across
2.2 - Growth funds investing in similar companies to 33Across
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4 - Top valuation comps for 33Across
4.2 - Public trading comparable groups for 33Across
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