Company profile: PlaceIQ
1.1 - Company Overview
Company description
- Provider of location intelligence and analytics that power business and marketing decisions, enabling advertisers and publishers to reach mobile brand audiences via location-based consumer insights, real-world measurement, and foot-traffic analysis. Offers PlaceIQ Audiences for programmatic activation on major DMPs and DSPs, and PlaceIQ Movement to analyze consumer visitation, observe trends, and develop marketing strategies.
Products and services
- PlaceIQ Movement: Analyzes consumer movement with proprietary visitation data to develop marketing strategies, observe trends, identify high-potential geographic areas, and assess store foot traffic patterns to drive consumer actions
- Real-World Measurement: Evaluates marketing performance using location-based consumer insights and real-world foot traffic visitation patterns, powering critical business decisions for marketers, analysts, and publishers
- PlaceIQ Audiences: Deploys programmatic audiences based on real-world behaviors, tracking performance via foot traffic patterns, offering custom or syndicated segments, and activating on major data management and demand-side platforms
Key contacts
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Financial details
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1.2 - Competitors and similar companies to PlaceIQ
SuperAwesome
HQ: United Kingdom
Website
- Description: Provider of kid-safe tools and technology powering the children's digital media ecosystem, delivering COPPA/GDPR-K compliant functionality including authentication (Kids Web Services), safe-social (PopJam), a youth ad marketplace with contextual targeting, gaming strategy services, kid-safe social video campaign amplification, and youth creator marketing that connects brands with influencers.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
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- Total funding raised: $●●●m
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Kiosked
HQ: Finland
Website
- Description: Provider of an independent advertising automation platform for native, in-view digital advertising.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
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ADman Media
HQ: Spain
Website
- Description: Provider of a video supply-side platform that enables users to optimize inventory and maximize revenue, and helps advertisers reach targets through high-quality native and outstream video formats, including INTEXT, INBANNER, NATIVE, and VIDEO SEEDING 2.0, featuring viewability-based playback, hover-activated audio, social sharing, and pay-per-completed-view pricing.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Resonate
HQ: United States
Website
- Description: Provider of a platform that translates deep insights into people's values, preferences, and beliefs into more relevant marketing and advertising. Uses motivations-based targeting to power online ad campaigns for political campaigns, advocacy groups, and major consumer brands, going beyond demographic, behavioral, or interest targeting to reach audiences based on values such as patriotism.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
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- Acquisitions: ●●
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AlephD
HQ: France
Website
- Description: Provider of real-time solutions for online publishers selling inventory through real-time bidding (RTB), delivering capabilities that support bidding transactions and boost RTB revenues by up to 30%.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full AlephD company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for PlaceIQ
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Buyer group 3: ████████ ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to PlaceIQ
2.2 - Growth funds investing in similar companies to PlaceIQ
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4 - Top valuation comps for PlaceIQ
4.2 - Public trading comparable groups for PlaceIQ
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