Company profile: Magnite
1.1 - Company Overview
Company description
- Provider of advertising technology that automates the buying and selling of digital advertising, offering the Magnite Platform, a sell-side solution connecting media owners with advertisers across streaming, online video, display, and audio, plus audience and identity tools to improve campaign outcomes, self-service buying for transparent spend management, and demand facilitation services to streamline advertising demand.
Products and services
- Audience & Identity Products: A data-leveraging suite that improves campaign outcomes by utilizing audience data and identity systems across digital advertising for buyers and sellers
- Magnite Platform: A sell-side advertising platform that connects media owners with advertisers, delivering products for streaming, online video, display, and audio formats to automate buying and selling
- Self-Service Buying: A self-service platform enabling buyers to manage advertising spend and increase transparency in digital advertising.
Key contacts
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Financial details
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1.2 - Competitors and similar companies to Magnite
Qriously
HQ: United Kingdom
Website
- Description: Provider of a data and research platform that measures real-time, location-based public sentiment by asking questions on mobile devices, accessing the mindset of billions worldwide to unearth valuable insights and engage relevant audiences.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Lucid Media
HQ: United States
Website
- Description: Provider of a demand-side platform for display advertising management and targeting, delivering optimized direct response and brand campaigns to advertisers and their interactive agencies. Features ClickSense page-level analysis and intelligent real-time bidding to enhance contextual ad performance.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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AddApptr
HQ: Germany
Website
- Description: Provider of a mobile app supply-side platform and SDK to monetize ad inventory on iOS and Android. Offers Gravite to automate mobile RTB exchanges and ad networks, MAYO for machine learning-based mediation, managed AdMonetization services, Google Ad Manager access via Google Certified Publishing Partner, and support for interstitial, banner, native, video and rewarded formats.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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ADmantX
HQ: Italy
Website
- Description: Provider of contextual analysis and data for audience targeting, offering a patented semantic advertising technology and a cookie-less solution that enables publishers, ad networks and exchanges, brand managers and agencies to develop more effective online advertising.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Korrelate
HQ: United States
Website
- Description: Provider of analytics.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Korrelate company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Magnite
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Buyer group 2: ████████ ████████
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Key Products: ████████, ████████, ████████, ████████
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Buyer group 3: ████████ ████████
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Key Products: ████████, ████████, ████████, ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Magnite
2.2 - Growth funds investing in similar companies to Magnite
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4 - Top valuation comps for Magnite
4.2 - Public trading comparable groups for Magnite
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