Company profile: Integral Ad Science
1.1 - Company Overview
Company description
- Provider of digital ad verification and optimization solutions ensuring ads are viewable by real people in safe, suitable environments. Offers checks for viewability, brand safety, ad fraud, and placement. Solutions include AI-driven Brand Safety & Suitability and Total Media Quality for TikTok (GARM Framework, Vertical Sensitivity, Category Exclusions) and MRC-accredited YouTube Viewability reporting, with expanded TikTok brand safety coverage in 11 additional countries.
Products and services
- Total Media Quality for TikTok: Delivers GARM-aligned insights into Vertical Sensitivity and Category Exclusions for TikTok's For You Feed to assess placement suitability and overall media quality
- MRC Accreditation for YouTube Viewability: Supplies MRC-accredited, third-party calculation and reporting of YouTube viewability on desktop and mobile, confirming ads are seen by real people
- Brand Safety and Suitability Measurement for TikTok: Produces an AI-driven system with Vertical Sensitivity and Category Exclusion segment measurement, ensuring ads appear within suitable environments across TikTok
Key contacts
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Financial details
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1.2 - Competitors and similar companies to Integral Ad Science
DoubleClick
HQ: United States
Website
- Description: Provider of digital marketing technology and services as a subsidiary of Google, with expertise in internet ad serving, media, video, search, and affiliate marketing to help companies make the most of the digital medium.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
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- Acquisitions: ●●
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Adloop
HQ: France
Website
- Description: Provider of a trusted third-party platform that measures the effectiveness of branding and conversion campaigns with algorithmic attribution.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Adloop company profile →
Carbon
HQ: United States
Website
- Description: Provider of an ad tech platform connecting advertisers with users via targeted Circles—curated networks of quality publishers in specific niches. Offers the Carbon Ad Network reaching developers and creators across tech, design, and development sites; curated ad partnerships; user-centric ad formats; real-time revenue tracking with automated monthly payouts; and Carbon Cover, an interactive ad unit.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Carbon company profile →
Celtra
HQ: United States
Website
- Description: Provider of a creative management platform that empowers agencies, media suppliers, and brand leaders with data-driven brand display advertising across mobile, tablet, and desktop. Offers Creative Automation to scale digital ad production, Dynamic Product Ads for commerce across social channels, Creative Enablement to produce and monetize premium ad experiences, and Professional Services for success management, creative, consulting, and support.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Celtra company profile →
ADman Media
HQ: Spain
Website
- Description: Provider of a video supply-side platform that enables users to optimize inventory and maximize revenue, and helps advertisers reach targets through high-quality native and outstream video formats, including INTEXT, INBANNER, NATIVE, and VIDEO SEEDING 2.0, featuring viewability-based playback, hover-activated audio, social sharing, and pay-per-completed-view pricing.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full ADman Media company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Integral Ad Science
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Buyer group 3: ████████ ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Integral Ad Science
2.2 - Growth funds investing in similar companies to Integral Ad Science
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4 - Top valuation comps for Integral Ad Science
4.2 - Public trading comparable groups for Integral Ad Science
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