Company profile: Celtra
1.1 - Company Overview
Company description
- Provider of a creative management platform that empowers agencies, media suppliers, and brand leaders with data-driven brand display advertising across mobile, tablet, and desktop. Offers Creative Automation to scale digital ad production, Dynamic Product Ads for commerce across social channels, Creative Enablement to produce and monetize premium ad experiences, and Professional Services for success management, creative, consulting, and support.
Products and services
- Creative Automation: Automates production of digital advertising via AdCreator 4, generating multiple creative variations for large-scale, complex, data-driven campaigns across mobile, tablets, and desktop within a self-service platform
- Creative Enablement: Helps media companies produce, traffic, and analyze premium ad experiences to maximize monetization of media inventory through enterprise-grade trafficking workflows and performance analysis
- Dynamic Product Ads: Architects and tests custom creative templates for commerce ads across social channels to lift return on ad spend using template-driven testing
Key contacts
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Financial details
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1.2 - Competitors and similar companies to Celtra
TapEngage
HQ: United States
Website
- Description: Provider of a tablet-optimized advertising platform that enables advertisers and publishers to collaborate to promote tablet apps or sites.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Second Screen
HQ: United States
Website
- Description: Provider of advertising technology and marketing services that connect brands to the growing online social TV audience by selling and serving digital ads synchronized in real time with TV spots, enabling marketers to complement TV buys, engage viewers more directly, and improve return on investment for television advertising.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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AdEngage
HQ: United States
Website
- Description: Provider of an online advertising network that connects advertisers and publishers, enabling ad purchases and sales across more than 4,000 websites and delivering over 12 billion ads monthly. Acts as an exchange between parties and supports payments via credit card, PayPal, and bank wire.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full AdEngage company profile →
Mexad
HQ: Poland
Website
- Description: Provider of services; MexAd is a company acquired by dataxu in 2012.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Mexad company profile →
Oridian
HQ: Israel
Website
- Description: Provider of online advertising services for advertisers and publishers, offering display formats from classic banners to high-impact ads and video ads with large and medium players, including pre-, mid-, and post-roll placements, serving clients across Europe, North America, Latin America, Asia, and the Middle East.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Oridian company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Celtra
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Buyer group 2: ████████ ████████
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Buyer group 3: ████████ ████████
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Key Products: ████████, ████████, ████████, ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Celtra
2.2 - Growth funds investing in similar companies to Celtra
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4 - Top valuation comps for Celtra
4.2 - Public trading comparable groups for Celtra
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