Company profile: BrightRoll
1.1 - Company Overview
Company description
- Provider of a unified programmatic video advertising platform that automates and improves digital video advertising across web, mobile, and connected TV. Offers Yahoo DSP for cross-screen targeting and optimization, identity solutions built on first-party data, augmented reality ad experiences, programmatic advertising solutions, Yahoo Unified Stack, and privacy-centric Yahoo ConnectID.
Products and services
- Programmatic Advertising Solutions: An open-exchange advertising system that connects advertisers with programmatic demand on the open exchange and through Programmatic Guaranteed deals for digital video campaigns
- Yahoo ConnectID: A privacy-centric identity product that creates a large, addressable audience for advertisers without relying on third-party cookies, supporting digital video advertising globally
- Yahoo DSP: A cross-screen demand-side platform that offers audience targeting and performance optimization across web, mobile, and connected TV without relying on cookies for digital video advertising
Key contacts
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Financial details
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1.2 - Competitors and similar companies to BrightRoll
Tru Optik
HQ: United States
Website
- Description: Provider of audience measurement and data management solutions for OTT, powered by identity resolution and a patented Household Graph of more than 80 million homes, enabling brands, agencies, media companies, and platforms to engage consumers across OTT, streaming audio, and gaming with scale, accuracy, and privacy compliance.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
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Marfeel
HQ: Spain
Website
- Description: Provider of an ad tech platform helping publishers create, optimize, and monetize mobile websites, with Marfeel Compass for real-time analytics on content, audience, and conversions; Marfeel Explore for advanced queries and data exploration; a JavaScript SDK for automatic tracking; a Reporting API for programmatic access to reporting for custom dashboards and automated reporting; and Marfeel Experiences, a no-code tool for recirculation modules.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Marfeel company profile →
Affinity
HQ: United States
Website
- Description: Provider of contextual advertising, media, and monetization solutions delivered via Affinity.com's global pay-per-click and display advertising networks for advertisers and publishers.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Affinity company profile →
Invite Media
HQ: United States
Website
- Description: Provider of media-buying optimization technology for the display advertising market.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Invite Media company profile →
Playnomics
HQ: United States
Website
- Description: Provider of a predictive analytics and marketing platform for free-to-play games and mobile apps, enabling marketers and developers to predict player value and behavior and act on insights with customized messaging, supported by dynamic player segmentation and drag-and-drop campaign tools.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Playnomics company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for BrightRoll
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Buyer group 2: ████████ ████████
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Buyer group 3: ████████ ████████
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Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to BrightRoll
2.2 - Growth funds investing in similar companies to BrightRoll
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4 - Top valuation comps for BrightRoll
4.2 - Public trading comparable groups for BrightRoll
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