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Company profile: Tru Optik

1.1 - Company Overview

Tru Optik Logo

Tru Optik

Headquarter: United States
Founded: 20XX🔒
Employees: 100-500🔒

Company description

  • Provider of audience measurement and data management solutions for OTT, powered by identity resolution and a patented Household Graph of more than 80 million homes, enabling brands, agencies, media companies, and platforms to engage consumers across OTT, streaming audio, and gaming with scale, accuracy, and privacy compliance.

Products and services

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Key contacts

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Financial details

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1.2 - Competitors and similar companies to Tru Optik

Datran Media Logo

Datran Media

HQ: United States Website
  • Description: Provider of digital marketing technology solutions, including digital advertising, audience measurement and analytics, email marketing services, and media monetization to help advertisers and publishers discover and reach ideal audiences.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Datran Media company profile →
Seedtag Logo

Seedtag

HQ: Spain Website
  • Description: Provider of privacy-first contextual advertising powered by AI, aligning ads with content without third-party cookies. Services include Seedtag LAB for long-term content strategy, Contextual TV to connect brands across screens, an in-house design studio for creative, full-funnel solutions to meet KPIs, and 'Liz' contextual AI to understand audience and content and optimize placement.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Seedtag company profile →
Conversion Logic Logo

Conversion Logic

HQ: United States Website
  • Description: Provider of SaaS cross-channel attribution, measurement and analytics solutions. Operates a machine learning-powered marketing analytics platform (XC Logic) and professional services, using an award-winning ML framework to enable marketing efficiency, optimization and scale by delivering predictive, valuable insights in real time.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Conversion Logic company profile →
Emerse Logo

Emerse

HQ: Sweden Website
  • Description: Provider of a Demand Side Platform (DSP) for programmatic media buying.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Emerse company profile →
Adknowledge Logo

Adknowledge

HQ: United States Website
  • Description: Provider of a long-tail advertiser marketplace, connecting advertisers with consumers across the long-tail web via multiple channels including email, search, domains, and social networks.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Adknowledge company profile →
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2.M&A buyers

2.1 Potential strategic acquirers in the sector

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2.2 - Strategic buyer groups for Tru Optik

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Buyer group 1: ████████ ████████

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Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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Buyer group 2: ████████ ████████

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Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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Buyer group 3: ████████ ████████

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Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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3. Investors and private equity firms

3.1 - Buyout funds investing in similar companies to Tru Optik

2.2 - Growth funds investing in similar companies to Tru Optik

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4 - Top valuation comps for Tru Optik

4.2 - Public trading comparable groups for Tru Optik

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4.3 - M&A Transactions similar to Tru Optik

Selected M&A transactions

Date Target Description Buyer(s) Relevance EV EV/Revenue EV/EBITDA
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Frequently Asked Questions

About Tru Optik

What does Tru Optik do?

Tru Optik is a provider of audience measurement and data management solutions for OTT, powered by identity resolution and a patented Household Graph of more than 80 million homes, enabling brands, agencies, media companies, and platforms to engage consumers across OTT, streaming audio, and gaming with scale, accuracy, and privacy compliance.

Who are Tru Optik's competitors?

Tru Optik's competitors and similar companies include Datran Media, Seedtag, Conversion Logic, Emerse, and Adknowledge.

Where is Tru Optik headquartered?

Tru Optik is headquartered in United States.

How many employees does Tru Optik have?

Tru Optik has 1,000 employees 🔒.

When was Tru Optik founded?

Tru Optik was founded in 2010 🔒.

What sector and industry vertical is Tru Optik in?

Tru Optik is in the Enterprise Software 🔒 sector and industry

M&A Buyers & Acquirers for Tru Optik

Who are the top strategic acquirers in Tru Optik's sector and industry

Top strategic M&A buyers and acquirers in Tru Optik's sector include ████████, ██████████, ██████, ████████, and ██████████ 🔒.

Which M&A buyer groups are most relevant for Tru Optik?

Top strategic M&A buyers groups and sectors for Tru Optik include █████████████████ , ████████████████, █████████████, ████████████, and ████████████████ 🔒.

Financial Investors investing in Tru Optik's sector and industry vertical

Which are the top PE firms investing in Tru Optik's sector and industry vertical?

Top PE firms investing in Tru Optik's sector and industry vertical include ████████, ██████████, ████████, and ██████████ 🔒.

Who are the top buyout funds acquiring in Tru Optik's sector and industry vertical?

Active PE funds and buyout funds acquiring companies in Tru Optik's sector and industry vertical include █████████, ██████████, ████████████, and ████████████ 🔒.

Who are the top growth equity funds investing in companies in Tru Optik's sector and industry vertical?

Growth funds and venture capital funds investing in companies similar to Tru Optik include █████████, ██████████, ████████████, and ████████████ 🔒.

Valuation benchmarks of companies in Tru Optik's sector and industry

Which are the key public companies that are relevant trading comps benchmarks for Tru Optik?

The key public trading comparables and valuation benchmarks for Tru Optik include █████████, ██████████, ████████████, and ████████████ 🔒.

Which are the key trading comparable groups for Tru Optik for public valuation benchmarks?

Our platform tracks detailed public trading comparable groups and valuation benchmarks for Tru Optik with complete valuation multiples, growth metrics, and profitability data. Access the full database to benchmark your company against relevant public comparables.

What are recent M&A transactions in Tru Optik's sector and industry vertical?

Our platform tracks relevant M&A transactions comparables and valuation benchmarks for Tru Optik with complete deal terms, valuation multiples, and strategic rationale. Access the full database to benchmark pricing and identify active acquirers.

What are recent capital raises and funding rounds in Tru Optik's' sector and industry vertical?

Access recent funding rounds and capital raises in Tru Optik's sector and industry vertical including growth equity, venture capital, and buyout investments. Our database includes round size, lead investors and valuations.

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