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Company profile: Playnomics

1.1 - Company Overview

Playnomics Logo

Playnomics

Headquarter: United States
Founded: 20XX🔒
Employees: 100-500🔒

Company description

  • Provider of a predictive analytics and marketing platform for free-to-play games and mobile apps, enabling marketers and developers to predict player value and behavior and act on insights with customized messaging, supported by dynamic player segmentation and drag-and-drop campaign tools.

Products and services

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Key contacts

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Financial details

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1.2 - Competitors and similar companies to Playnomics

Viralize Logo

Viralize

HQ: Italy Website
  • Description: Provider of a technology platform that unites online publishers, video creators and advertisers, fostering an online video ecosystem that emphasizes content quality tailored to the end user through a careful balance between enriching content videos and marketable, cross-device video ads.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Viralize company profile →
Playwire Logo

Playwire

HQ: United States Website
  • Description: Provider of a web-based online video hosting platform delivering encoding, hosting, syndication and monetization, plus publisher monetization tools including RAMP to simplify ad monetization, AI-driven Revenue Intelligence to optimize each ad impression, header bidding to offer inventory across multiple ad exchanges, and a data management platform leveraging audience data for targeted advertising and direct sales.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Playwire company profile →
Second Screen Logo

Second Screen

HQ: United States Website
  • Description: Provider of advertising technology and marketing services that connect brands to the growing online social TV audience by selling and serving digital ads synchronized in real time with TV spots, enabling marketers to complement TV buys, engage viewers more directly, and improve return on investment for television advertising.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Second Screen company profile →
Bering Media Logo

Bering Media

HQ: Canada Website
  • Description: Provider of an audience network for broadband Internet service providers and mobile network operators, using doubleblind privacy technology that enables advertisers to leverage carrier data across multiple networks while ensuring data remains within each carrier’s own network; platform used by virtually all US broadband service providers.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Bering Media company profile →
Frequence Logo

Frequence

HQ: United States Website
  • Description: Provider of an end-to-end solution enabling media companies to automate and grow local advertising sales. Offers full-stack workflow, creative and campaign management software to sell, launch, manage, and optimize omnichannel campaigns. Products include SmartProposal, CampaignHub, Signals, AdCenter, and TradeAI for proposals, management, reporting, creative, and AI-driven forecasting and optimization.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Frequence company profile →
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2.M&A buyers

2.1 Potential strategic acquirers in the sector

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2.2 - Strategic buyer groups for Playnomics

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Buyer group 1: ████████ ████████

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Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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Buyer group 2: ████████ ████████

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Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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Buyer group 3: ████████ ████████

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Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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3. Investors and private equity firms

3.1 - Buyout funds investing in similar companies to Playnomics

2.2 - Growth funds investing in similar companies to Playnomics

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4 - Top valuation comps for Playnomics

4.2 - Public trading comparable groups for Playnomics

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4.3 - M&A Transactions similar to Playnomics

Selected M&A transactions

Date Target Description Buyer(s) Relevance EV EV/Revenue EV/EBITDA
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Frequently Asked Questions

About Playnomics

What does Playnomics do?

Playnomics is a provider of a predictive analytics and marketing platform for free-to-play games and mobile apps, enabling marketers and developers to predict player value and behavior and act on insights with customized messaging, supported by dynamic player segmentation and drag-and-drop campaign tools.

Who are Playnomics's competitors?

Playnomics's competitors and similar companies include Viralize, Playwire, Second Screen, Bering Media, and Frequence.

Where is Playnomics headquartered?

Playnomics is headquartered in United States.

How many employees does Playnomics have?

Playnomics has 1,000 employees 🔒.

When was Playnomics founded?

Playnomics was founded in 2010 🔒.

What sector and industry vertical is Playnomics in?

Playnomics is in the Enterprise Software 🔒 sector and industry

M&A Buyers & Acquirers for Playnomics

Who are the top strategic acquirers in Playnomics's sector and industry

Top strategic M&A buyers and acquirers in Playnomics's sector include ████████, ██████████, ██████, ████████, and ██████████ 🔒.

Which M&A buyer groups are most relevant for Playnomics?

Top strategic M&A buyers groups and sectors for Playnomics include █████████████████ , ████████████████, █████████████, ████████████, and ████████████████ 🔒.

Financial Investors investing in Playnomics's sector and industry vertical

Which are the top PE firms investing in Playnomics's sector and industry vertical?

Top PE firms investing in Playnomics's sector and industry vertical include ████████, ██████████, ████████, and ██████████ 🔒.

Who are the top buyout funds acquiring in Playnomics's sector and industry vertical?

Active PE funds and buyout funds acquiring companies in Playnomics's sector and industry vertical include █████████, ██████████, ████████████, and ████████████ 🔒.

Who are the top growth equity funds investing in companies in Playnomics's sector and industry vertical?

Growth funds and venture capital funds investing in companies similar to Playnomics include █████████, ██████████, ████████████, and ████████████ 🔒.

Valuation benchmarks of companies in Playnomics's sector and industry

Which are the key public companies that are relevant trading comps benchmarks for Playnomics?

The key public trading comparables and valuation benchmarks for Playnomics include █████████, ██████████, ████████████, and ████████████ 🔒.

Which are the key trading comparable groups for Playnomics for public valuation benchmarks?

Our platform tracks detailed public trading comparable groups and valuation benchmarks for Playnomics with complete valuation multiples, growth metrics, and profitability data. Access the full database to benchmark your company against relevant public comparables.

What are recent M&A transactions in Playnomics's sector and industry vertical?

Our platform tracks relevant M&A transactions comparables and valuation benchmarks for Playnomics with complete deal terms, valuation multiples, and strategic rationale. Access the full database to benchmark pricing and identify active acquirers.

What are recent capital raises and funding rounds in Playnomics's' sector and industry vertical?

Access recent funding rounds and capital raises in Playnomics's sector and industry vertical including growth equity, venture capital, and buyout investments. Our database includes round size, lead investors and valuations.

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