Company profile: Playwire
1.1 - Company Overview
Company description
- Provider of a web-based online video hosting platform delivering encoding, hosting, syndication and monetization, plus publisher monetization tools including RAMP to simplify ad monetization, AI-driven Revenue Intelligence to optimize each ad impression, header bidding to offer inventory across multiple ad exchanges, and a data management platform leveraging audience data for targeted advertising and direct sales.
Products and services
- Revenue Intelligence®: Enterprise-grade, AI-driven algorithms that optimize revenue on each ad impression by making data-driven decisions, analyzing and adjusting ad placements to maximize yield for publishers
- RAMP Platform: Custom-engineered platform that maximizes ad revenue for publishers through strategic operations, content development, and audience growth
- Header Bidding: Industry-standard technology enabling publishers to offer ad inventory to multiple ad exchanges simultaneously before making calls to their ad servers
Key contacts
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Financial details
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1.2 - Competitors and similar companies to Playwire
Tomorrow Networks
HQ: United States
Website
- Description: Provider of data-driven mobile solutions for healthcare marketers, enabling brand marketers and agencies to reach professional and consumer audiences in the mobile space. Uses a proprietary data intelligence platform to transform big data into actionable marketing strategies, including regional heat maps.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Tomorrow Networks company profile →
AdRev
HQ: United States
Website
- Description: Provider of YouTube music administration, micro sync licensing, and multi-channel network services. Offers UGC and rights management by delivering music to UGC platforms, monitoring performance, and ensuring content is claimed and monetized, plus in-house tools to resolve conflicts, release income, and run monthly metadata scans. Represents 4M music copyrights and monetizes 27.5M YouTube videos.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full AdRev company profile →
Sponsormob
HQ: Germany
Website
- Description: Provider of performance-based mobile advertising solutions using data-driven technology, helping advertisers and agencies gain reach with highly targeted mobile ads, and offering publishers strategic integration opportunities matched with a variety of attractive mobile campaigns.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Sponsormob company profile →
Smaato
HQ: United States
Website
- Description: Provider of an omnichannel ad server and monetization solution that connects quality publishers with premium marketers across mobile, OTT/CTV, and desktop. Offers a free ad server, the Smaato Publisher Platform (SPX) for self-serve inventory management and insights, an RTB ad exchange, a NextGen SDK for iOS and Android, and Prebid.js for header bidding.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Smaato company profile →
Dataseat
HQ: United Kingdom
Website
- Description: Provider of a contextual, privacy-ready mobile DSP (now part of Verve Group) that helps app marketers manage in-house user acquisition and retargeting for iOS and Android. Offers SKAN 4.0 support, IDFA-less advertising using first-party data and contextual signals, custom bidding algorithms, and transparent tools for campaign setup, optimization, and analytics.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Dataseat company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Playwire
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Buyer group 3: ████████ ████████
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Key Products: ████████, ████████, ████████, ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Playwire
2.2 - Growth funds investing in similar companies to Playwire
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4 - Top valuation comps for Playwire
4.2 - Public trading comparable groups for Playwire
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