Company profile: Affinity
1.1 - Company Overview
Company description
- Provider of contextual advertising, media, and monetization solutions delivered via Affinity.com's global pay-per-click and display advertising networks for advertisers and publishers.
Products and services
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Key contacts
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Financial details
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1.2 - Competitors and similar companies to Affinity
Mochila
HQ: United States
Website
- Description: Provider of a content syndication platform and marketplace offering high-quality articles, photos, and videos across a range of subjects. The platform helps publishers build their businesses, content owners find new value for their content, and advertisers reach highly engaged target audiences.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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AdStack
HQ: United States
Website
- Description: Provider of technology that enables marketers to send automatic, data-driven, personalized emails by serving different content based on when, where, and how messages are opened, enabling marketing optimization at open time and working with every email service provider.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Inskin Media
HQ: United Kingdom
Website
- Description: Provider of high-impact, non-intrusive brand advertising formats and multi-screen, rich-media display advertising. Develops and trades these formats, partnering with 190 publishers and working with 1,000+ blue-chip brands to deliver campaigns across 1,000+ premium websites globally.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Inskin Media company profile →
Ividence
HQ: France
Website
- Description: Provider of people-centric advertising solutions using email-address ID, serving targeted ads within newsletters and transactional emails. Offers sponsored newsletter campaigns, audience targeting via data-driven insights to reach receptive times, and newsletter monetization tools that help publishers integrate customized ad formats and retain control of their media.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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ClickDealer
HQ: The Netherlands
Website
- Description: Provider of global performance marketing solutions helping publishers, media buyers and agencies optimize advertising campaigns. Includes a CPA network for advertisers and publishers; a Smartlink that routes users by location, device and click data to maximize ROI; private ecommerce and retail deals; social networking offers with flexible payment models; gaming and social casino offers; and high-rate CPI deals for mobile apps.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full ClickDealer company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Affinity
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Buyer group 2: ████████ ████████
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Key Products: ████████, ████████, ████████, ████████
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Buyer group 3: ████████ ████████
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Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Affinity
2.2 - Growth funds investing in similar companies to Affinity
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4 - Top valuation comps for Affinity
4.2 - Public trading comparable groups for Affinity
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