Company profile: Ividence
1.1 - Company Overview
Company description
- Provider of people-centric advertising solutions using email-address ID, serving targeted ads within newsletters and transactional emails. Offers sponsored newsletter campaigns, audience targeting via data-driven insights to reach receptive times, and newsletter monetization tools that help publishers integrate customized ad formats and retain control of their media.
Products and services
- Audience Targeting: Architects email-ID-based, people-centric targeting that uses data-driven insights to reach recipients at the most receptive times within newsletters and transactional email
- Newsletter Monetization: Produces publisher revenue by integrating customized advertising formats into newsletters, enabling audience monetization on a media they control
- Newsletter-native approach centered on targeted ads
- Sponsored Newsletter: Offers people-centric newsletter campaigns that deliver targeted advertising to dedicated, engaged audiences, leveraging the email address as ultimate ID for precise reach within publisher newsletters.
Key contacts
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Financial details
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1.2 - Competitors and similar companies to Ividence
Suggestv
HQ: United Kingdom
Website
- Description: Provider of a video and machine learning SaaS platform for media companies, delivered both directly and indirectly.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Sonobi
HQ: United States
Website
- Description: Provider of advertising technology enabling publishers to programmatically sell guaranteed audiences against advertisers' data with premium inventory, and offering JetStream for audience forecasting and planning, CTV/OTT advertising, a programmatic + push solution, first-party identity management, supply path optimization, and push notification tools.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Lucid Media
HQ: United States
Website
- Description: Provider of a demand-side platform for display advertising management and targeting, delivering optimized direct response and brand campaigns to advertisers and their interactive agencies. Features ClickSense page-level analysis and intelligent real-time bidding to enhance contextual ad performance.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Lucid Media company profile →
Adtech Systems
HQ: Germany
Website
- Description: Provider of digital marketing.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Adtech Systems company profile →
Maxifier
HQ: United States
Website
- Description: Provider of machine learning and automation solutions for digital advertising, delivering transparency in ad campaigns to increase profitability. Empowers ad ops teams to improve customer relations and operations, helping win new business and ensure customer retention.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Maxifier company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Ividence
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Buyer group 2: ████████ ████████
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Buyer group 3: ████████ ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Ividence
2.2 - Growth funds investing in similar companies to Ividence
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4 - Top valuation comps for Ividence
4.2 - Public trading comparable groups for Ividence
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