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Company profile: Sonobi

1.1 - Company Overview

Sonobi Logo

Sonobi

Headquarter: United States
Founded: 20XX🔒
Employees: 100-500🔒

Company description

  • Provider of advertising technology enabling publishers to programmatically sell guaranteed audiences against advertisers' data with premium inventory, and offering JetStream for audience forecasting and planning, CTV/OTT advertising, a programmatic + push solution, first-party identity management, supply path optimization, and push notification tools.

Products and services

  • JetStream: A data-driven platform for audience forecasting and planning that enables brands and DSPs to reach ideal customers across multiple sites and devices with precise cross-device activation
  • Identity Management: A first-party system that constructs direct relationships between audiences and advertisers without relying on third-party cookies, supporting better connections between people and brands across premium inventory
  • Supply Path Optimization (SPO): A publisher-grade construct that optimizes the pathway to programmatic demand, ensuring high-quality inventory access and effective deliverability for publishers via streamlined routes

Key contacts

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Financial details

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1.2 - Competitors and similar companies to Sonobi

Glow Logo

Glow

HQ: United States Website
  • Description: Provider of a mobile-first social ad management platform and services enabling advertisers to build, manage, and optimize campaigns across social media, with a focus on helping direct response advertisers build and manage Facebook advertising to effectively reach target audiences.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Glow company profile →
PageFair Logo

PageFair

HQ: Ireland Website
  • Description: Provider of adblock detection, measurement, and protection solutions for website owners and publishers, sustaining the open web by safeguarding advertising inventory from being blocked. Offerings include a free adblock analytics suite, Blockthrough adblock revenue recovery, BT Exchange for premium demand, alternative monetization (whitelist wall, donation widget), and a custom report builder.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full PageFair company profile →
NitroPay Logo

NitroPay

HQ: United States Website
  • Description: Provider of a managed, data-driven ad platform for publishers. Offerings include display ads that maximize revenue via major exchanges, a video ad player with instream/outstream formats, ad-block recovery using allow list messaging and Acceptable Ads, NitroView for a daily index tracking ad industry revenue opportunities based on historical earnings data, and NitroDex for historical revenue data and seasonality insights.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full NitroPay company profile →
Admedo Logo

Admedo

HQ: United Kingdom Website
  • Description: Provider of a self-serve online advertising platform focused on performance-driven tools.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Admedo company profile →
Tru Measure Logo

Tru Measure

HQ: United States Website
  • Description: Provider of a digital marketing services platform with proprietary tracking technology and a dashboard, delivering media measurement and analytics for SMBs to assess marketing campaign performance. Offers advisory services focused on marketing campaigns and local advertising, helping businesses make analytics-based decisions.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Tru Measure company profile →
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2.M&A buyers

2.1 Potential strategic acquirers in the sector

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2.2 - Strategic buyer groups for Sonobi

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Buyer group 1: ████████ ████████

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Key Products: ████████, ████████, ████████, ████████
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Buyer group 2: ████████ ████████

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Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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Buyer group 3: ████████ ████████

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Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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3. Investors and private equity firms

3.1 - Buyout funds investing in similar companies to Sonobi

2.2 - Growth funds investing in similar companies to Sonobi

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4 - Top valuation comps for Sonobi

4.2 - Public trading comparable groups for Sonobi

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4.3 - M&A Transactions similar to Sonobi

Selected M&A transactions

Date Target Description Buyer(s) Relevance EV EV/Revenue EV/EBITDA
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Frequently Asked Questions

About Sonobi

What does Sonobi do?

Sonobi is a provider of advertising technology enabling publishers to programmatically sell guaranteed audiences against advertisers' data with premium inventory, and offering JetStream for audience forecasting and planning, CTV/OTT advertising, a programmatic + push solution, first-party identity management, supply path optimization, and push notification tools.

Who are Sonobi's competitors?

Sonobi's competitors and similar companies include Glow, PageFair, NitroPay, Admedo, and Tru Measure.

Where is Sonobi headquartered?

Sonobi is headquartered in United States.

How many employees does Sonobi have?

Sonobi has 1,000 employees 🔒.

When was Sonobi founded?

Sonobi was founded in 2010 🔒.

What sector and industry vertical is Sonobi in?

Sonobi is in the Enterprise Software 🔒 sector and industry

M&A Buyers & Acquirers for Sonobi

Who are the top strategic acquirers in Sonobi's sector and industry

Top strategic M&A buyers and acquirers in Sonobi's sector include ████████, ██████████, ██████, ████████, and ██████████ 🔒.

Which M&A buyer groups are most relevant for Sonobi?

Top strategic M&A buyers groups and sectors for Sonobi include █████████████████ , ████████████████, █████████████, ████████████, and ████████████████ 🔒.

Financial Investors investing in Sonobi's sector and industry vertical

Which are the top PE firms investing in Sonobi's sector and industry vertical?

Top PE firms investing in Sonobi's sector and industry vertical include ████████, ██████████, ████████, and ██████████ 🔒.

Who are the top buyout funds acquiring in Sonobi's sector and industry vertical?

Active PE funds and buyout funds acquiring companies in Sonobi's sector and industry vertical include █████████, ██████████, ████████████, and ████████████ 🔒.

Who are the top growth equity funds investing in companies in Sonobi's sector and industry vertical?

Growth funds and venture capital funds investing in companies similar to Sonobi include █████████, ██████████, ████████████, and ████████████ 🔒.

Valuation benchmarks of companies in Sonobi's sector and industry

Which are the key public companies that are relevant trading comps benchmarks for Sonobi?

The key public trading comparables and valuation benchmarks for Sonobi include █████████, ██████████, ████████████, and ████████████ 🔒.

Which are the key trading comparable groups for Sonobi for public valuation benchmarks?

Our platform tracks detailed public trading comparable groups and valuation benchmarks for Sonobi with complete valuation multiples, growth metrics, and profitability data. Access the full database to benchmark your company against relevant public comparables.

What are recent M&A transactions in Sonobi's sector and industry vertical?

Our platform tracks relevant M&A transactions comparables and valuation benchmarks for Sonobi with complete deal terms, valuation multiples, and strategic rationale. Access the full database to benchmark pricing and identify active acquirers.

What are recent capital raises and funding rounds in Sonobi's' sector and industry vertical?

Access recent funding rounds and capital raises in Sonobi's sector and industry vertical including growth equity, venture capital, and buyout investments. Our database includes round size, lead investors and valuations.

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