Company profile: PageFair
1.1 - Company Overview
Company description
- Provider of adblock detection, measurement, and protection solutions for website owners and publishers, sustaining the open web by safeguarding advertising inventory from being blocked. Offerings include a free adblock analytics suite, Blockthrough adblock revenue recovery, BT Exchange for premium demand, alternative monetization (whitelist wall, donation widget), and a custom report builder.
Products and services
- Blockthrough – Adblock Revenue Recovery: An opt-in, compliance-oriented ad delivery system that helps publishers recover revenue lost to adblockers by delivering compliant ads to users preferring a lighter ad experience
- BT Exchange: An SSP-partnered platform that connects publishers to premium demand via direct partnerships with top-tier SSPs, competing on price priority
- Free adblock analytics suite: A measurement-focused analytics product that quantifies the percentage of visitors using adblocking tools and analyzes the impact on publisher revenue
Key contacts
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Financial details
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1.2 - Competitors and similar companies to PageFair
MadHive
HQ: United States
Website
- Description: Provider of modern TV advertising technology enabling brands and publishers to measure customer intent across TV, mobile, and web with secure blockchain integration. Offerings include an OTT bidder and decisioning engine processing 200B CTV/OTT requests daily, an OTT identity device graph mapping 100M households, a pre-sales planner, custom CTV tech, a modular UI, and a data management platform that future-proofs against cookie depreciation.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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IndieClick
HQ: United States
Website
- Description: Provider of an award-winning premium publisher representation network for entertainment, cultural curator, and humor properties serving the 18–34 audience, reaching 100M US uniques. From 2003–2013, IndieClick offered strong personal and high-quality representation to publishers in this market.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Oridian
HQ: Israel
Website
- Description: Provider of online advertising services for advertisers and publishers, offering display formats from classic banners to high-impact ads and video ads with large and medium players, including pre-, mid-, and post-roll placements, serving clients across Europe, North America, Latin America, Asia, and the Middle East.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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CitizenNet
HQ: United States
Website
- Description: Provider of a Facebook-preferred marketing platform that interprets real-time social signals from Yahoo, YouTube, Twitter, Facebook, and others to deliver accurate ad targeting on social media, leveraging high-level Twitter data access and patents in natural language processing and semantic analysis.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full CitizenNet company profile →
Teads
HQ: United States
Website
- Description: Provider of a cloud-based omnichannel platform for programmatic digital advertising, integrating buy-side, sell-side, creative, and data optimization technologies. Enables advertisers to access inventory from top publishers across a global network of quality media with a focus on brand safety and efficiency.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Teads company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for PageFair
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Buyer group 2: ████████ ████████
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Buyer group 3: ████████ ████████
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Key Products: ████████, ████████, ████████, ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to PageFair
2.2 - Growth funds investing in similar companies to PageFair
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4 - Top valuation comps for PageFair
4.2 - Public trading comparable groups for PageFair
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