Company profile: Adform
1.1 - Company Overview
Company description
- Provider of tools that make display advertising simple, relevant, and rewarding for advertisers, agencies, and publishers, including Adform FLOW for end-to-end control across digital media, an Ad Server for measurement, verification, and creative/DCO connectivity, and a DSP for real-time activation across channels powered by advanced buying algorithms and human/machine intelligence.
Products and services
- Adform FLOW: Enterprise-grade platform engineered for modern marketing, granting end-to-end control of the entire campaign lifecycle across digital media channels
- Adform Demand Side Platform (DSP): Algorithm-driven system that activates campaigns in real time across multiple channels, leveraging advanced buying algorithms and human/machine intelligence
- Adform Ad Server: DCO-enabled hub that serves as a central source for measurement and verification, supplying connectivity across campaign lifecycles with creative and dynamic creative optimization capabilities
Key contacts
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Financial details
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1.2 - Competitors and similar companies to Adform
Mixpo
HQ: United States
Website
- Description: Provider of video advertising solutions enabling media companies and agencies to execute cross-screen and cross-social video ad campaigns, supported by responsive and reliable technology and service, and Big Data insights including ad verification and campaign performance segmented by DMA and audience.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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AdECN
HQ: United States
Website
- Description: Provider of an automated, real-time, auction-based neutral exchange for buying and selling online display advertising.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full AdECN company profile →
Appiris
HQ: Germany
Website
- Description: Provider of a mobile marketing platform delivering user acquisition solutions for iOS and Android apps, focused on non-gaming verticals. Offers performance-based acquisition of high-value users, optimizing campaigns using LTV and ROI metrics.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Maxifier
HQ: United States
Website
- Description: Provider of machine learning and automation solutions for digital advertising, delivering transparency in ad campaigns to increase profitability. Empowers ad ops teams to improve customer relations and operations, helping win new business and ensure customer retention.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Maxifier company profile →
Videoplaza
HQ: United Kingdom
Website
- Description: Provider of device-agnostic video technology enabling broadcasters and video publishers to build profitable, sustainable businesses in the internet-delivered TV world; more than 50% of broadcasters in Europe run their advertising businesses on Karbon, empowering publishers to trade across sales channels.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Videoplaza company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Adform
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Buyer group 2: ████████ ████████
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Buyer group 3: ████████ ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Adform
2.2 - Growth funds investing in similar companies to Adform
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4 - Top valuation comps for Adform
4.2 - Public trading comparable groups for Adform
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