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Company profile: Adform

1.1 - Company Overview

Adform Logo

Adform

Headquarter: Denmark
Founded: 20XX🔒
Employees: 100-500🔒

Company description

  • Provider of tools that make display advertising simple, relevant, and rewarding for advertisers, agencies, and publishers, including Adform FLOW for end-to-end control across digital media, an Ad Server for measurement, verification, and creative/DCO connectivity, and a DSP for real-time activation across channels powered by advanced buying algorithms and human/machine intelligence.

Products and services

  • Adform FLOW: Enterprise-grade platform engineered for modern marketing, granting end-to-end control of the entire campaign lifecycle across digital media channels
  • Adform Demand Side Platform (DSP): Algorithm-driven system that activates campaigns in real time across multiple channels, leveraging advanced buying algorithms and human/machine intelligence
  • Adform Ad Server: DCO-enabled hub that serves as a central source for measurement and verification, supplying connectivity across campaign lifecycles with creative and dynamic creative optimization capabilities

Key contacts

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Financial details

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1.2 - Competitors and similar companies to Adform

Mixpo Logo

Mixpo

HQ: United States Website
  • Description: Provider of video advertising solutions enabling media companies and agencies to execute cross-screen and cross-social video ad campaigns, supported by responsive and reliable technology and service, and Big Data insights including ad verification and campaign performance segmented by DMA and audience.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Mixpo company profile →
AdECN Logo

AdECN

HQ: United States Website
  • Description: Provider of an automated, real-time, auction-based neutral exchange for buying and selling online display advertising.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full AdECN company profile →
Appiris Logo

Appiris

HQ: Germany Website
  • Description: Provider of a mobile marketing platform delivering user acquisition solutions for iOS and Android apps, focused on non-gaming verticals. Offers performance-based acquisition of high-value users, optimizing campaigns using LTV and ROI metrics.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Appiris company profile →
Maxifier Logo

Maxifier

HQ: United States Website
  • Description: Provider of machine learning and automation solutions for digital advertising, delivering transparency in ad campaigns to increase profitability. Empowers ad ops teams to improve customer relations and operations, helping win new business and ensure customer retention.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Maxifier company profile →
Videoplaza Logo

Videoplaza

HQ: United Kingdom Website
  • Description: Provider of device-agnostic video technology enabling broadcasters and video publishers to build profitable, sustainable businesses in the internet-delivered TV world; more than 50% of broadcasters in Europe run their advertising businesses on Karbon, empowering publishers to trade across sales channels.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Videoplaza company profile →
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2.M&A buyers

2.1 Potential strategic acquirers in the sector

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2.2 - Strategic buyer groups for Adform

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Buyer group 1: ████████ ████████

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Key Products: ████████, ████████, ████████, ████████
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Buyer group 2: ████████ ████████

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Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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Buyer group 3: ████████ ████████

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Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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3. Investors and private equity firms

3.1 - Buyout funds investing in similar companies to Adform

2.2 - Growth funds investing in similar companies to Adform

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4 - Top valuation comps for Adform

4.2 - Public trading comparable groups for Adform

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4.3 - M&A Transactions similar to Adform

Selected M&A transactions

Date Target Description Buyer(s) Relevance EV EV/Revenue EV/EBITDA
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Frequently Asked Questions

About Adform

What does Adform do?

Adform is a provider of tools that make display advertising simple, relevant, and rewarding for advertisers, agencies, and publishers, including Adform FLOW for end-to-end control across digital media, an Ad Server for measurement, verification, and creative/DCO connectivity, and a DSP for real-time activation across channels powered by advanced buying algorithms and human/machine intelligence.

Who are Adform's competitors?

Adform's competitors and similar companies include Mixpo, AdECN, Appiris, Maxifier, and Videoplaza.

Where is Adform headquartered?

Adform is headquartered in Denmark.

How many employees does Adform have?

Adform has 1,000 employees 🔒.

When was Adform founded?

Adform was founded in 2010 🔒.

What sector and industry vertical is Adform in?

Adform is in the Enterprise Software 🔒 sector and industry

M&A Buyers & Acquirers for Adform

Who are the top strategic acquirers in Adform's sector and industry

Top strategic M&A buyers and acquirers in Adform's sector include ████████, ██████████, ██████, ████████, and ██████████ 🔒.

Which M&A buyer groups are most relevant for Adform?

Top strategic M&A buyers groups and sectors for Adform include █████████████████ , ████████████████, █████████████, ████████████, and ████████████████ 🔒.

Financial Investors investing in Adform's sector and industry vertical

Which are the top PE firms investing in Adform's sector and industry vertical?

Top PE firms investing in Adform's sector and industry vertical include ████████, ██████████, ████████, and ██████████ 🔒.

Who are the top buyout funds acquiring in Adform's sector and industry vertical?

Active PE funds and buyout funds acquiring companies in Adform's sector and industry vertical include █████████, ██████████, ████████████, and ████████████ 🔒.

Who are the top growth equity funds investing in companies in Adform's sector and industry vertical?

Growth funds and venture capital funds investing in companies similar to Adform include █████████, ██████████, ████████████, and ████████████ 🔒.

Valuation benchmarks of companies in Adform's sector and industry

Which are the key public companies that are relevant trading comps benchmarks for Adform?

The key public trading comparables and valuation benchmarks for Adform include █████████, ██████████, ████████████, and ████████████ 🔒.

Which are the key trading comparable groups for Adform for public valuation benchmarks?

Our platform tracks detailed public trading comparable groups and valuation benchmarks for Adform with complete valuation multiples, growth metrics, and profitability data. Access the full database to benchmark your company against relevant public comparables.

What are recent M&A transactions in Adform's sector and industry vertical?

Our platform tracks relevant M&A transactions comparables and valuation benchmarks for Adform with complete deal terms, valuation multiples, and strategic rationale. Access the full database to benchmark pricing and identify active acquirers.

What are recent capital raises and funding rounds in Adform's' sector and industry vertical?

Access recent funding rounds and capital raises in Adform's sector and industry vertical including growth equity, venture capital, and buyout investments. Our database includes round size, lead investors and valuations.

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