Company profile: Admeld
1.1 - Company Overview
Company description
- Provider of advertising optimization technology and expertise for online publishers to sell ad inventory smarter, capture new revenue streams, control each impression, and protect data and brand; offerings include DoubleClick Ad Exchange and DoubleClick for Publishers to manage inventory, set visibility and pricing rules, connect with major ad buyers, and optimize revenue across direct and indirect channels, formats, and devices.
Products and services
- Admeld Advertising Optimization Platform: The enterprise-grade platform equips online publishers with technology and expertise to capture new revenue streams, control how they sell each impression, and protect their data and brand
- DoubleClick for Publishers (DFP): The cross-device ad server integrates with AdX to optimize revenue from both direct and indirect sales channels across various formats and devices
- DoubleClick Ad Exchange (AdX): The rule-driven platform delivers publishers tools to manage ad inventory, set rules for ad visibility and pricing, and connect with major ad buyers
Key contacts
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Financial details
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1.2 - Competitors and similar companies to Admeld
Teads
HQ: United States
Website
- Description: Provider of a cloud-based omnichannel platform for programmatic digital advertising, integrating buy-side, sell-side, creative, and data optimization technologies. Enables advertisers to access inventory from top publishers across a global network of quality media with a focus on brand safety and efficiency.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
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- Acquisitions: ●●
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OpenSlate
HQ: United States
Website
- Description: Provider of brand safety and contextual analytics for digital video content, measuring brand suitability and identifying effective content for advertisers. Offers DV Authentic Ad, DV Authentic Attention, Scibids AI for campaign activation, fraud prevention, viewability, and brand safety solutions to enhance media quality and campaign performance.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Adisn
HQ: United States
Website
- Description: Provider of a self-serve advertising platform that helps advertisers, publishers, and forum owners reach a network of vertical interest sites and forums, targeting forum communities and leveraging millions of users to simplify the advertising process and increase site revenue.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Appfuel
HQ: United States
Website
- Description: Provider of a cross-promotion platform for mobile app distribution, offering unified accounts that let app developers swap recommendations and host paid ads.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Appfuel company profile →
Sovrn
HQ: United States
Website
- Description: Provider of publisher technology products and services that help online publishers grow, operate their business, understand readership, and manage consumer data. Offerings include a programmatic Ad Exchange, Ad Management, Commerce affiliate monetization tools, Signal for measuring and monetizing reader engagement, and Data Monetization ensuring privacy and security through anonymization and hashing.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Sovrn company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Admeld
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Buyer group 3: ████████ ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Admeld
2.2 - Growth funds investing in similar companies to Admeld
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4 - Top valuation comps for Admeld
4.2 - Public trading comparable groups for Admeld
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