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Company profile: Sirdata

1.1 - Company Overview

Sirdata Logo

Sirdata

Headquarter: United Kingdom
Founded: 20XX🔒
Employees: 100-500🔒

Company description

  • Provider of data technology for web publishers and advertisers, delivering cookieless predictive audience targeting, contextual and semantic targeting, audience activation, a customizable consent management platform, and GTM Server Side deployment to control third‑party data sharing. Processes browsing data with semantic analysis to monetize site traffic and enhance client understanding.

Products and services

  • Privacy Solutions: A customizable CMP for publishers and advertisers to manage user consent and comply with privacy regulations
  • Contextual and Semantic Targeting: A privacy-friendly targeting system using semantic technology to analyze content in multiple languages without relying on personal data or cookies
  • Cookieless Targeting: A predictive audience tool creating cohorts from user-centric and content-centric data, enabling targeting strategies without the use of cookies.

Key contacts

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Financial details

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1.2 - Competitors and similar companies to Sirdata

BlueCava Logo

BlueCava

HQ: United States Website
  • Description: Provider of multiscreen identification and targeting technologies that deliver consumer activity data to large brands, featuring an Audience Association Platform enabling end-to-end cross-screen audience management and measurement for agencies and ad tech.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full BlueCava company profile →
Numberly Logo

Numberly

HQ: France Website
  • Description: Provider of marketing technologist services that help advertisers build long-lasting relationships with their clients.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Numberly company profile →
Ad.net Logo

Ad.net

HQ: United States Website
  • Description: Provider of digital advertising services enabling online advertisers to reach new audiences via a private network of top quality publishers and distribution channels. Offers proprietary technology in Search, Display and Video; search and keyword intent tools beyond traditional search engines; Ad.net Social; predictive analytics to identify potential customers; and integrates with tracking partners to measure campaign performance and results.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Ad.net company profile →
AdPushup Logo

AdPushup

HQ: United States Website
  • Description: Provider of a revenue optimization platform for AdSense and independent publishers and enterprise media, offering A/B testing of ad placements, sizes, and types; visual ad manager with machine learning layout optimization; connections to 50+ ad exchanges and ad operations expertise, ad mediation and eCPM maximization; highly-viewable ad formats; and ad-block revenue recovery adhering to Acceptable Ads.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full AdPushup company profile →
MediaDNA Logo

MediaDNA

HQ: United Kingdom Website
  • Description: Provider of online performance marketing services, delivering efficient, precisely targeted campaigns to wider audiences. Acts as an extension of clients' marketing teams, collaborating with networks, agencies, and advertisers to ensure campaign performance and meet individual objectives.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full MediaDNA company profile →
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2.M&A buyers

2.1 Potential strategic acquirers in the sector

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2.2 - Strategic buyer groups for Sirdata

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Buyer group 1: ████████ ████████

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Key Products: ████████, ████████, ████████, ████████
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Buyer group 2: ████████ ████████

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Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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Buyer group 3: ████████ ████████

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Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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3. Investors and private equity firms

3.1 - Buyout funds investing in similar companies to Sirdata

2.2 - Growth funds investing in similar companies to Sirdata

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4 - Top valuation comps for Sirdata

4.2 - Public trading comparable groups for Sirdata

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4.3 - M&A Transactions similar to Sirdata

Selected M&A transactions

Date Target Description Buyer(s) Relevance EV EV/Revenue EV/EBITDA
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Frequently Asked Questions

About Sirdata

What does Sirdata do?

Sirdata is a provider of data technology for web publishers and advertisers, delivering cookieless predictive audience targeting, contextual and semantic targeting, audience activation, a customizable consent management platform, and GTM Server Side deployment to control third‑party data sharing. Processes browsing data with semantic analysis to monetize site traffic and enhance client understanding.

Who are Sirdata's competitors?

Sirdata's competitors and similar companies include BlueCava, Numberly, Ad.net, AdPushup, and MediaDNA.

Where is Sirdata headquartered?

Sirdata is headquartered in United Kingdom.

How many employees does Sirdata have?

Sirdata has 1,000 employees 🔒.

When was Sirdata founded?

Sirdata was founded in 2010 🔒.

What sector and industry vertical is Sirdata in?

Sirdata is in the Enterprise Software 🔒 sector and industry

M&A Buyers & Acquirers for Sirdata

Who are the top strategic acquirers in Sirdata's sector and industry

Top strategic M&A buyers and acquirers in Sirdata's sector include ████████, ██████████, ██████, ████████, and ██████████ 🔒.

Which M&A buyer groups are most relevant for Sirdata?

Top strategic M&A buyers groups and sectors for Sirdata include █████████████████ , ████████████████, █████████████, ████████████, and ████████████████ 🔒.

Financial Investors investing in Sirdata's sector and industry vertical

Which are the top PE firms investing in Sirdata's sector and industry vertical?

Top PE firms investing in Sirdata's sector and industry vertical include ████████, ██████████, ████████, and ██████████ 🔒.

Who are the top buyout funds acquiring in Sirdata's sector and industry vertical?

Active PE funds and buyout funds acquiring companies in Sirdata's sector and industry vertical include █████████, ██████████, ████████████, and ████████████ 🔒.

Who are the top growth equity funds investing in companies in Sirdata's sector and industry vertical?

Growth funds and venture capital funds investing in companies similar to Sirdata include █████████, ██████████, ████████████, and ████████████ 🔒.

Valuation benchmarks of companies in Sirdata's sector and industry

Which are the key public companies that are relevant trading comps benchmarks for Sirdata?

The key public trading comparables and valuation benchmarks for Sirdata include █████████, ██████████, ████████████, and ████████████ 🔒.

Which are the key trading comparable groups for Sirdata for public valuation benchmarks?

Our platform tracks detailed public trading comparable groups and valuation benchmarks for Sirdata with complete valuation multiples, growth metrics, and profitability data. Access the full database to benchmark your company against relevant public comparables.

What are recent M&A transactions in Sirdata's sector and industry vertical?

Our platform tracks relevant M&A transactions comparables and valuation benchmarks for Sirdata with complete deal terms, valuation multiples, and strategic rationale. Access the full database to benchmark pricing and identify active acquirers.

What are recent capital raises and funding rounds in Sirdata's' sector and industry vertical?

Access recent funding rounds and capital raises in Sirdata's sector and industry vertical including growth equity, venture capital, and buyout investments. Our database includes round size, lead investors and valuations.

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