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Company profile: AdPushup

1.1 - Company Overview

AdPushup Logo

AdPushup

Headquarter: United States
Founded: 20XX🔒
Employees: 100-500🔒

Company description

  • Provider of a revenue optimization platform for AdSense and independent publishers and enterprise media, offering A/B testing of ad placements, sizes, and types; visual ad manager with machine learning layout optimization; connections to 50+ ad exchanges and ad operations expertise, ad mediation and eCPM maximization; highly-viewable ad formats; and ad-block revenue recovery adhering to Acceptable Ads.

Products and services

  • ECPM & Revenue Maximization: A real-time system that opens ad inventory to multiple demand partners, auto-selecting the optimal number of partners to maximize eCPM and yield per impression
  • Ad Revenue Optimization Platform: An enterprise-grade platform that boosts publisher revenue by connecting to over 50 advertising exchanges using advanced ad serving technology and delivering ad operations expertise for higher yield
  • Visual Ad Manager: A machine-learning-driven tool that architects new ad units and layouts via a point-and-click interface, executing automated A/B tests to optimize placements, sizes, and types for revenue

Key contacts

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Financial details

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1.2 - Competitors and similar companies to AdPushup

Vectaury Logo

Vectaury

HQ: France Website
  • Description: Provider of a mobile adtech platform specialized in retail solutions to sustainably drive in-store traffic using geolocation data, offering Local Campaign Manager for real-time multi-local campaigns across Meta, Google and RTB; Local Campaign Order for automated store communication kits; a Dashboard for drive-to-store performance; and Geoplanning to define local zones using geolocation and geomarketing rules.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Vectaury company profile →
Visible Measures Logo

Visible Measures

HQ: United States Website
  • Description: Provider of independent third-party measurement solutions for Internet video publishers and advertisers to measure video content consumption and viral distribution. Also offers the illumin platform, a journey advertising platform integrating media planning and buying, with Journey canvas, audience engagement map, Pathlight analysis, and email integration for cross-channel campaign design and optimization.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Visible Measures company profile →
Appfuel Logo

Appfuel

HQ: United States Website
  • Description: Provider of a cross-promotion platform for mobile app distribution, offering unified accounts that let app developers swap recommendations and host paid ads.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Appfuel company profile →
NGL Logo

NGL

HQ: United States Website
  • Description: Provider of independent Latinx media and entertainment solutions that connect advertisers with the Latinx audience in-language, in-culture and in-context.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full NGL company profile →
BlueKai Logo

BlueKai

HQ: United States Website
  • Description: Provider of an enterprise data activation and data management platform enabling marketers and publishers to manage and activate 1st, 2nd, and 3rd-party data for intelligent marketing and customer engagements, including access to third-party data, delivered as an end-to-end SaaS solution.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full BlueKai company profile →
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2.M&A buyers

2.1 Potential strategic acquirers in the sector

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2.2 - Strategic buyer groups for AdPushup

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Buyer group 1: ████████ ████████

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Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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Buyer group 2: ████████ ████████

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Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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Buyer group 3: ████████ ████████

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Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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3. Investors and private equity firms

3.1 - Buyout funds investing in similar companies to AdPushup

2.2 - Growth funds investing in similar companies to AdPushup

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4 - Top valuation comps for AdPushup

4.2 - Public trading comparable groups for AdPushup

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4.3 - M&A Transactions similar to AdPushup

Selected M&A transactions

Date Target Description Buyer(s) Relevance EV EV/Revenue EV/EBITDA
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Frequently Asked Questions

About AdPushup

What does AdPushup do?

AdPushup is a provider of a revenue optimization platform for AdSense and independent publishers and enterprise media, offering A/B testing of ad placements, sizes, and types; visual ad manager with machine learning layout optimization; connections to 50+ ad exchanges and ad operations expertise, ad mediation and eCPM maximization; highly-viewable ad formats; and ad-block revenue recovery adhering to Acceptable Ads.

Who are AdPushup's competitors?

AdPushup's competitors and similar companies include Vectaury, Visible Measures, Appfuel, NGL, and BlueKai.

Where is AdPushup headquartered?

AdPushup is headquartered in United States.

How many employees does AdPushup have?

AdPushup has 1,000 employees 🔒.

When was AdPushup founded?

AdPushup was founded in 2010 🔒.

What sector and industry vertical is AdPushup in?

AdPushup is in the Enterprise Software 🔒 sector and industry

M&A Buyers & Acquirers for AdPushup

Who are the top strategic acquirers in AdPushup's sector and industry

Top strategic M&A buyers and acquirers in AdPushup's sector include ████████, ██████████, ██████, ████████, and ██████████ 🔒.

Which M&A buyer groups are most relevant for AdPushup?

Top strategic M&A buyers groups and sectors for AdPushup include █████████████████ , ████████████████, █████████████, ████████████, and ████████████████ 🔒.

Financial Investors investing in AdPushup's sector and industry vertical

Which are the top PE firms investing in AdPushup's sector and industry vertical?

Top PE firms investing in AdPushup's sector and industry vertical include ████████, ██████████, ████████, and ██████████ 🔒.

Who are the top buyout funds acquiring in AdPushup's sector and industry vertical?

Active PE funds and buyout funds acquiring companies in AdPushup's sector and industry vertical include █████████, ██████████, ████████████, and ████████████ 🔒.

Who are the top growth equity funds investing in companies in AdPushup's sector and industry vertical?

Growth funds and venture capital funds investing in companies similar to AdPushup include █████████, ██████████, ████████████, and ████████████ 🔒.

Valuation benchmarks of companies in AdPushup's sector and industry

Which are the key public companies that are relevant trading comps benchmarks for AdPushup?

The key public trading comparables and valuation benchmarks for AdPushup include █████████, ██████████, ████████████, and ████████████ 🔒.

Which are the key trading comparable groups for AdPushup for public valuation benchmarks?

Our platform tracks detailed public trading comparable groups and valuation benchmarks for AdPushup with complete valuation multiples, growth metrics, and profitability data. Access the full database to benchmark your company against relevant public comparables.

What are recent M&A transactions in AdPushup's sector and industry vertical?

Our platform tracks relevant M&A transactions comparables and valuation benchmarks for AdPushup with complete deal terms, valuation multiples, and strategic rationale. Access the full database to benchmark pricing and identify active acquirers.

What are recent capital raises and funding rounds in AdPushup's' sector and industry vertical?

Access recent funding rounds and capital raises in AdPushup's sector and industry vertical including growth equity, venture capital, and buyout investments. Our database includes round size, lead investors and valuations.

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