Company profile: Visible Measures
1.1 - Company Overview
Company description
- Provider of independent third-party measurement solutions for Internet video publishers and advertisers to measure video content consumption and viral distribution. Also offers the illumin platform, a journey advertising platform integrating media planning and buying, with Journey canvas, audience engagement map, Pathlight analysis, and email integration for cross-channel campaign design and optimization.
Products and services
- Illumin platform: A cross-channel journey advertising platform that integrates media planning and buying with features for audience, creative, and condition management
- Pathlight analysis: A metrics-driven component that analyzes optimal routes through advertising journeys using key metrics, producing a holistic view of performance
- Audience engagement map: A real-time component that displays audience progression through advertising journeys with stage-specific metrics
Key contacts
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Financial details
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1.2 - Competitors and similar companies to Visible Measures
Invite Media
HQ: United States
Website
- Description: Provider of media-buying optimization technology for the display advertising market.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
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- Acquisitions: ●●
View full Invite Media company profile →
ID5
HQ: United Kingdom
Website
- Description: Provider of independent shared identity infrastructure for ad tech platforms and premium publishers.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full ID5 company profile →
Thunder
HQ: United States
Website
- Description: Provider of a programmatic creative management platform that removes friction to help advertisers build more ads, faster, and scale ad creatives across devices, formats, and volume. Its ad platform powers display, social, and mobile advertising for over 100 brands, media companies, and agencies.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Zemanta
HQ: United States
Website
- Description: Provider of a self-serve, enterprise programmatic advertising platform focused on native, enabling brands and digital agencies to plan, buy, manage, and optimize cross-channel campaigns across display, video, and native. Offers AI-driven bid predictions and automation, first-party analytics integrations (Google/Adobe), fully transparent reporting, user role management, and inventory planning tools.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Zemanta company profile →
Incoming
HQ: United States
Website
- Description: Provider of mobile video, analytics, and engagement solutions for premium video publishers and advertisers, delivering high-quality mobile engagement to reach audiences with the right content at the perfect moment to reduce churn, increase engagement, and optimize ad monetization.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Incoming company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Visible Measures
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Buyer group 2: ████████ ████████
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Buyer group 3: ████████ ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Visible Measures
2.2 - Growth funds investing in similar companies to Visible Measures
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4 - Top valuation comps for Visible Measures
4.2 - Public trading comparable groups for Visible Measures
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