Company profile: Vectaury
1.1 - Company Overview
Company description
- Provider of a mobile adtech platform specialized in retail solutions to sustainably drive in-store traffic using geolocation data, offering Local Campaign Manager for real-time multi-local campaigns across Meta, Google and RTB; Local Campaign Order for automated store communication kits; a Dashboard for drive-to-store performance; and Geoplanning to define local zones using geolocation and geomarketing rules.
Products and services
- Local Campaign Manager: Proprietary, multi-local campaign system that architects, monitors, and optimizes digital campaigns in real time, connected to Meta, Google, and RTB platforms
- Geoplanning: Geolocation-driven planning product that defines and recalculates local communication zones using geomarketing rules to determine ideal communication territories
- Dashboard: Centralized analytics component that consolidates drive-to-store campaign channels and delivers real-time media performance data at the store level for unified viewing
Key contacts
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Financial details
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1.2 - Competitors and similar companies to Vectaury
Equativ
HQ: France
Website
- Description: Provider of brand- and privacy-safe ad tech and digital marketplace solutions: SSP for publishers with global reach and premium demand access; integrated SSP + ad server for holistic yield and unified auctions; CTV packages enabling genre-based buying; a curation platform combining data and inventory insights; a progressive marketplace for ethical advertising; and enterprise advanced TV monetization for operators.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
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Optimatic
HQ: United States
Website
- Description: Provider of a fully managed video advertising solution for publishers, featuring a universal video advertising platform and world-class publisher support.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Sharethrough
HQ: Canada
Website
- Description: Provider of an independent global ad exchange connecting publishers and advertisers via advanced technology, supporting omnichannel display, video and native formats, and fostering a sustainable advertising ecosystem. Offers the Sharethrough Ad Platform to enhance user attention and performance with curated inventory, plus GreenPMPs and GreenPMPs+ to reduce carbon emissions by avoiding high-emission, MFA and problematic placements.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Moloco
HQ: United States
Website
- Description: Provider of programmatic advertising solutions that optimize acquisition, retention, and monetization for advertisers and publishers. Offers Moloco Cloud DSP using machine learning for mobile user acquisition and retargeting, an SDK connecting publishers to a global advertiser network, and brand safety tools including policies, block and safety lists, and inclusion/exclusion lists.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Moloco company profile →
Mixpo
HQ: United States
Website
- Description: Provider of video advertising solutions enabling media companies and agencies to execute cross-screen and cross-social video ad campaigns, supported by responsive and reliable technology and service, and Big Data insights including ad verification and campaign performance segmented by DMA and audience.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Mixpo company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Vectaury
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Buyer group 3: ████████ ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Vectaury
2.2 - Growth funds investing in similar companies to Vectaury
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4 - Top valuation comps for Vectaury
4.2 - Public trading comparable groups for Vectaury
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