Company profile: Moloco
1.1 - Company Overview
Company description
- Provider of programmatic advertising solutions that optimize acquisition, retention, and monetization for advertisers and publishers. Offers Moloco Cloud DSP using machine learning for mobile user acquisition and retargeting, an SDK connecting publishers to a global advertiser network, and brand safety tools including policies, block and safety lists, and inclusion/exclusion lists.
Products and services
- Moloco Cloud DSP: An enterprise-grade programmatic demand-side platform using machine learning to optimize mobile marketing campaigns, focusing on user acquisition and retargeting for advertisers and publishers seeking quality and scale
- Moloco SDK: A global-scale software development kit that connects publishers with a global network of advertisers to enhance ad monetization through increased competition and demand across mobile apps
- Global Brand Safety List: A compliance-focused catalog of mobile apps flagged for inappropriate or suspicious activity, updated to minimize risk of ads appearing against unsafe content
Key contacts
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Financial details
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1.2 - Competitors and similar companies to Moloco
Vectaury
HQ: France
Website
- Description: Provider of a mobile adtech platform specialized in retail solutions to sustainably drive in-store traffic using geolocation data, offering Local Campaign Manager for real-time multi-local campaigns across Meta, Google and RTB; Local Campaign Order for automated store communication kits; a Dashboard for drive-to-store performance; and Geoplanning to define local zones using geolocation and geomarketing rules.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
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Addy
HQ: United States
Website
- Description: Provider of a self-serve ad marketplace for local advertising, enabling SMBs to discover, compare, and purchase popular local ads at low rates with just a few clicks, while helping media owners generate meaningful ad revenue from hundreds of small customers through a single partner.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Infer Systems
HQ: Canada
Website
- Description: Provider of automated predictive intelligence solutions for the digital advertising market, particularly real-time bidding, delivering enterprise software for data analytics based on proprietary, patent-pending mathematical innovations.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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AdOn Network
HQ: United States
Website
- Description: Provider of online pay-per-click advertising.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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AdStack
HQ: United States
Website
- Description: Provider of technology that enables marketers to send automatic, data-driven, personalized emails by serving different content based on when, where, and how messages are opened, enabling marketing optimization at open time and working with every email service provider.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full AdStack company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Moloco
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Buyer group 2: ████████ ████████
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Buyer group 3: ████████ ████████
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Key Products: ████████, ████████, ████████, ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Moloco
2.2 - Growth funds investing in similar companies to Moloco
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4 - Top valuation comps for Moloco
4.2 - Public trading comparable groups for Moloco
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