Company profile: Addy
1.1 - Company Overview
Company description
- Provider of a self-serve ad marketplace for local advertising, enabling SMBs to discover, compare, and purchase popular local ads at low rates with just a few clicks, while helping media owners generate meaningful ad revenue from hundreds of small customers through a single partner.
Products and services
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Key contacts
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Financial details
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1.2 - Competitors and similar companies to Addy
BlueLithium
HQ: United States
Website
- Description: Provider of online advertising network services focused on behavioral targeting to deliver ads to users. As of September 2007, the company ranked fifth largest in the United States and second largest in the United Kingdom, reaching 145 million unique visitors per month. Acquired by Yahoo! in September 2007.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full BlueLithium company profile →
Bidtellect
HQ: United States
Website
- Description: Provider of a results-driven demand-side platform specializing in context-first optimization, cookie-free solutions, and high-quality programmatic advertising, offering responsive native ad units, display, outstream and instream video, CTV/OTT with context-driven automated bid tools, and cinemagraph formats.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Bidtellect company profile →
SiteScout
HQ: Canada
Website
- Description: Provider of a self-serve platform to buy banner ads on web and mobile via real-time bidding (RTB), with transparent reporting and real-time control. Products include Basis Platform to automate and streamline campaigns, AdTech Academy, Basis DSP spanning programmatic, search, social and site direct, plus Automated Reporting, Communication Portal, and Automated Billing.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full SiteScout company profile →
Kixer
HQ: United States
Website
- Description: Provider of a native mobile advertising network enabling premium content and web publishers to better monetize the mobile web through ad inventory, helping publishers enter the user acquisition marketplace and offering application developers opportunities to attract a highly engaged user base via its distribution outlet.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Kixer company profile →
Grab Media
HQ: United States
Website
- Description: Provider of a premium video distribution and ad platform that connects professional video content from brands and brand-name advertisers to large-scale, engaged audiences via premium publishers, enabling marketers to position their message in front of ideal viewers.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Grab Media company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Addy
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Key Products: ████████, ████████, ████████, ████████
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Buyer group 2: ████████ ████████
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Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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Buyer group 3: ████████ ████████
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Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Addy
2.2 - Growth funds investing in similar companies to Addy
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4 - Top valuation comps for Addy
4.2 - Public trading comparable groups for Addy
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