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Company profile: SiteScout

1.1 - Company Overview

SiteScout Logo

SiteScout

Headquarter: Canada
Founded: 20XX🔒
Employees: 100-500🔒

Company description

  • Provider of a self-serve platform to buy banner ads on web and mobile via real-time bidding (RTB), with transparent reporting and real-time control. Products include Basis Platform to automate and streamline campaigns, AdTech Academy, Basis DSP spanning programmatic, search, social and site direct, plus Automated Reporting, Communication Portal, and Automated Billing.

Products and services

  • Basis DSP: An omnichannel demand-side platform combining programmatic, search, social, and site direct advertising in one interface, with access to a wide range of inventory and data sets
  • Basis Platform: An enterprise-grade digital advertising platform that integrates and automates the advertising process, unites teams and systems, automates workflows, and streamlines campaigns across media operations
  • Automated Reporting: A real-time reporting system that automates reporting across multiple advertising channels, delivering immediate data and insights to optimize campaign performance

Key contacts

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Financial details

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1.2 - Competitors and similar companies to SiteScout

Upfront Logo

Upfront

HQ: United States Website
  • Description: Provider of an omni-channel platform for multi-screen, multi-format programmatic direct marketing, delivering reserved audiences to specific channels with transparency.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Upfront company profile →
Tru Optik Logo

Tru Optik

HQ: United States Website
  • Description: Provider of audience measurement and data management solutions for OTT, powered by identity resolution and a patented Household Graph of more than 80 million homes, enabling brands, agencies, media companies, and platforms to engage consumers across OTT, streaming audio, and gaming with scale, accuracy, and privacy compliance.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Tru Optik company profile →
AdColony Logo

AdColony

HQ: United States Website
  • Description: Provider of a mobile video ad network featuring proprietary Instant-Play technology that delivers full-screen HD video ads instantly across iOS and Android apps; works with Fortune 500 brands and more than half of the top-grossing publishers in the App Store.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full AdColony company profile →
Inuvo Logo

Inuvo

HQ: United States Website
  • Description: Provider of AI-powered advertising solutions connecting consumers with the right advertisers at the right time. Offers IntentKey, a generative LLM that models and targets ad impressions in real time without cookies; managed and self-serve support integrating with preferred DSPs and an insights dashboard; and audience targeting across display, CTV, and audio.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Inuvo company profile →
Numberly Logo

Numberly

HQ: France Website
  • Description: Provider of marketing technologist services that help advertisers build long-lasting relationships with their clients.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Numberly company profile →
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2.M&A buyers

2.1 Potential strategic acquirers in the sector

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2.2 - Strategic buyer groups for SiteScout

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Buyer group 1: ████████ ████████

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Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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Buyer group 2: ████████ ████████

●● companies
Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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Buyer group 3: ████████ ████████

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Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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3. Investors and private equity firms

3.1 - Buyout funds investing in similar companies to SiteScout

2.2 - Growth funds investing in similar companies to SiteScout

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4 - Top valuation comps for SiteScout

4.2 - Public trading comparable groups for SiteScout

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4.3 - M&A Transactions similar to SiteScout

Selected M&A transactions

Date Target Description Buyer(s) Relevance EV EV/Revenue EV/EBITDA
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Frequently Asked Questions

About SiteScout

What does SiteScout do?

SiteScout is a provider of a self-serve platform to buy banner ads on web and mobile via real-time bidding (RTB), with transparent reporting and real-time control. Products include Basis Platform to automate and streamline campaigns, AdTech Academy, Basis DSP spanning programmatic, search, social and site direct, plus Automated Reporting, Communication Portal, and Automated Billing.

Who are SiteScout's competitors?

SiteScout's competitors and similar companies include Upfront, Tru Optik, AdColony, Inuvo, and Numberly.

Where is SiteScout headquartered?

SiteScout is headquartered in Canada.

How many employees does SiteScout have?

SiteScout has 1,000 employees 🔒.

When was SiteScout founded?

SiteScout was founded in 2010 🔒.

What sector and industry vertical is SiteScout in?

SiteScout is in the Enterprise Software 🔒 sector and industry

M&A Buyers & Acquirers for SiteScout

Who are the top strategic acquirers in SiteScout's sector and industry

Top strategic M&A buyers and acquirers in SiteScout's sector include ████████, ██████████, ██████, ████████, and ██████████ 🔒.

Which M&A buyer groups are most relevant for SiteScout?

Top strategic M&A buyers groups and sectors for SiteScout include █████████████████ , ████████████████, █████████████, ████████████, and ████████████████ 🔒.

Financial Investors investing in SiteScout's sector and industry vertical

Which are the top PE firms investing in SiteScout's sector and industry vertical?

Top PE firms investing in SiteScout's sector and industry vertical include ████████, ██████████, ████████, and ██████████ 🔒.

Who are the top buyout funds acquiring in SiteScout's sector and industry vertical?

Active PE funds and buyout funds acquiring companies in SiteScout's sector and industry vertical include █████████, ██████████, ████████████, and ████████████ 🔒.

Who are the top growth equity funds investing in companies in SiteScout's sector and industry vertical?

Growth funds and venture capital funds investing in companies similar to SiteScout include █████████, ██████████, ████████████, and ████████████ 🔒.

Valuation benchmarks of companies in SiteScout's sector and industry

Which are the key public companies that are relevant trading comps benchmarks for SiteScout?

The key public trading comparables and valuation benchmarks for SiteScout include █████████, ██████████, ████████████, and ████████████ 🔒.

Which are the key trading comparable groups for SiteScout for public valuation benchmarks?

Our platform tracks detailed public trading comparable groups and valuation benchmarks for SiteScout with complete valuation multiples, growth metrics, and profitability data. Access the full database to benchmark your company against relevant public comparables.

What are recent M&A transactions in SiteScout's sector and industry vertical?

Our platform tracks relevant M&A transactions comparables and valuation benchmarks for SiteScout with complete deal terms, valuation multiples, and strategic rationale. Access the full database to benchmark pricing and identify active acquirers.

What are recent capital raises and funding rounds in SiteScout's' sector and industry vertical?

Access recent funding rounds and capital raises in SiteScout's sector and industry vertical including growth equity, venture capital, and buyout investments. Our database includes round size, lead investors and valuations.

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