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Company profile: Inuvo

1.1 - Company Overview

Inuvo Logo

Inuvo

Headquarter: United States
Founded: 20XX🔒
Employees: 100-500🔒

Company description

  • Provider of AI-powered advertising solutions connecting consumers with the right advertisers at the right time. Offers IntentKey, a generative LLM that models and targets ad impressions in real time without cookies; managed and self-serve support integrating with preferred DSPs and an insights dashboard; and audience targeting across display, CTV, and audio.

Products and services

  • IntentKey: Generative, large-language-based AI that models and targets ad impressions in real time, focusing on audience interests and content consumption patterns without relying on cookies
  • Self-Serve Support: DSP-integrated access to proprietary AI models, offering an insights dashboard for data modeling and integrating with preferred DSPs for clients
  • Display: Intent-based advertising that targets relevant users using intent and conversion data, refreshing ad placements every 5 minutes to ensure timely exposure and increased relevance

Key contacts

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Financial details

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1.2 - Competitors and similar companies to Inuvo

Criteo Logo

Criteo

HQ: France Website
  • Description: Provider of a commerce media platform that leverages large-scale purchase and intent data and commerce-focused AI to deliver personalized online display ads and improve advertising returns on the open internet for marketers, media owners, retailers, and agencies. Products include DCO+, Commerce Max (DSP), Commerce Growth, Commerce Grid (SSP), and Commerce Yield for enterprise retailer and marketplace monetization.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Criteo company profile →
DGM Logo

DGM

HQ: United Kingdom Website
  • Description: Provider of affiliate network and search engine marketing services, specializing in affiliate and search marketing for over 10 years in the UK. Experienced teams ensure affiliate and search campaigns deliver objectives, serving blue chip and large organisations already using affiliate marketing.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full DGM company profile →
Spree7 Logo

Spree7

HQ: Germany Website
  • Description: Provider of trading-desk services for agencies.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Spree7 company profile →
Avocarrot Logo

Avocarrot

HQ: United Kingdom Website
  • Description: Provider of a native mobile advertising platform and programmatic native ad exchange for mobile publishers, enabling real-reward ad experiences in mobile apps. Offers a range of native ad units to build sustainable app businesses by driving higher engagement and revenue in a less intrusive, seamless user experience.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Avocarrot company profile →
Affinity Logo

Affinity

HQ: United States Website
  • Description: Provider of contextual advertising, media, and monetization solutions delivered via Affinity.com's global pay-per-click and display advertising networks for advertisers and publishers.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Affinity company profile →
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2.M&A buyers

2.1 Potential strategic acquirers in the sector

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2.2 - Strategic buyer groups for Inuvo

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Buyer group 1: ████████ ████████

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Buyer group 2: ████████ ████████

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Buyer group 3: ████████ ████████

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Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
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3. Investors and private equity firms

3.1 - Buyout funds investing in similar companies to Inuvo

2.2 - Growth funds investing in similar companies to Inuvo

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4 - Top valuation comps for Inuvo

4.2 - Public trading comparable groups for Inuvo

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4.3 - M&A Transactions similar to Inuvo

Selected M&A transactions

Date Target Description Buyer(s) Relevance EV EV/Revenue EV/EBITDA
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Frequently Asked Questions

About Inuvo

What does Inuvo do?

Inuvo is a provider of AI-powered advertising solutions connecting consumers with the right advertisers at the right time. Offers IntentKey, a generative LLM that models and targets ad impressions in real time without cookies; managed and self-serve support integrating with preferred DSPs and an insights dashboard; and audience targeting across display, CTV, and audio.

Who are Inuvo's competitors?

Inuvo's competitors and similar companies include Criteo, DGM, Spree7, Avocarrot, and Affinity.

Where is Inuvo headquartered?

Inuvo is headquartered in United States.

How many employees does Inuvo have?

Inuvo has 1,000 employees 🔒.

When was Inuvo founded?

Inuvo was founded in 2010 🔒.

What sector and industry vertical is Inuvo in?

Inuvo is in the Enterprise Software 🔒 sector and industry

M&A Buyers & Acquirers for Inuvo

Who are the top strategic acquirers in Inuvo's sector and industry

Top strategic M&A buyers and acquirers in Inuvo's sector include ████████, ██████████, ██████, ████████, and ██████████ 🔒.

Which M&A buyer groups are most relevant for Inuvo?

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Financial Investors investing in Inuvo's sector and industry vertical

Which are the top PE firms investing in Inuvo's sector and industry vertical?

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Who are the top buyout funds acquiring in Inuvo's sector and industry vertical?

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Valuation benchmarks of companies in Inuvo's sector and industry

Which are the key public companies that are relevant trading comps benchmarks for Inuvo?

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Which are the key trading comparable groups for Inuvo for public valuation benchmarks?

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What are recent M&A transactions in Inuvo's sector and industry vertical?

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What are recent capital raises and funding rounds in Inuvo's' sector and industry vertical?

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