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Company profile: Upfront

1.1 - Company Overview

Upfront Logo

Upfront

Headquarter: United States
Founded: 20XX🔒
Employees: 100-500🔒

Company description

  • Provider of an omni-channel platform for multi-screen, multi-format programmatic direct marketing, delivering reserved audiences to specific channels with transparency.

Products and services

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Key contacts

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Financial details

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1.2 - Competitors and similar companies to Upfront

DGM Logo

DGM

HQ: United Kingdom Website
  • Description: Provider of affiliate network and search engine marketing services, specializing in affiliate and search marketing for over 10 years in the UK. Experienced teams ensure affiliate and search campaigns deliver objectives, serving blue chip and large organisations already using affiliate marketing.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full DGM company profile →
Exovue Logo

Exovue

HQ: United States Website
  • Description: Provider of the first native SSP for content recommendation, offering access to open competition across all native demand channels and bridging advanced platforms and publishers in native advertising.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Exovue company profile →
BlueConic Logo

BlueConic

HQ: United States Website
  • Description: Provider of a customer data platform that unifies first-party data into a single customer view and activates it across business processes, offering unified customer profiles, multi-dimensional segmentation, customer lifecycle orchestration, modeling & analytics, and marketing solutions for real-time, cross-channel customer engagement.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full BlueConic company profile →
Magpie Logo

Magpie

HQ: United States Website
  • Description: Provider of a Twitter advertising network enabling advertisers to create relevant, controlled, individualized sponsored conversations on Twitter in partnership with twitterers. Offers transparent monetization opportunities for twitterers with 100% control.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Magpie company profile →
DMA Institute Logo

DMA Institute

HQ: The Netherlands Website
  • Description: Provider of online media measurement and effect validation solutions, delivering validated, integrated transparency to buyers and sellers of digital media, including global advertisers, publishers, DSP's, and agency groups.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full DMA Institute company profile →
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2.M&A buyers

2.1 Potential strategic acquirers in the sector

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2.2 - Strategic buyer groups for Upfront

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Buyer group 1: ████████ ████████

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Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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Buyer group 2: ████████ ████████

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Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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Buyer group 3: ████████ ████████

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Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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3. Investors and private equity firms

3.1 - Buyout funds investing in similar companies to Upfront

2.2 - Growth funds investing in similar companies to Upfront

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4 - Top valuation comps for Upfront

4.2 - Public trading comparable groups for Upfront

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4.3 - M&A Transactions similar to Upfront

Selected M&A transactions

Date Target Description Buyer(s) Relevance EV EV/Revenue EV/EBITDA
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Frequently Asked Questions

About Upfront

What does Upfront do?

Upfront is a provider of an omni-channel platform for multi-screen, multi-format programmatic direct marketing, delivering reserved audiences to specific channels with transparency.

Who are Upfront's competitors?

Upfront's competitors and similar companies include DGM, Exovue, BlueConic, Magpie, and DMA Institute.

Where is Upfront headquartered?

Upfront is headquartered in United States.

How many employees does Upfront have?

Upfront has 1,000 employees 🔒.

When was Upfront founded?

Upfront was founded in 2010 🔒.

What sector and industry vertical is Upfront in?

Upfront is in the Enterprise Software 🔒 sector and industry

M&A Buyers & Acquirers for Upfront

Who are the top strategic acquirers in Upfront's sector and industry

Top strategic M&A buyers and acquirers in Upfront's sector include ████████, ██████████, ██████, ████████, and ██████████ 🔒.

Which M&A buyer groups are most relevant for Upfront?

Top strategic M&A buyers groups and sectors for Upfront include █████████████████ , ████████████████, █████████████, ████████████, and ████████████████ 🔒.

Financial Investors investing in Upfront's sector and industry vertical

Which are the top PE firms investing in Upfront's sector and industry vertical?

Top PE firms investing in Upfront's sector and industry vertical include ████████, ██████████, ████████, and ██████████ 🔒.

Who are the top buyout funds acquiring in Upfront's sector and industry vertical?

Active PE funds and buyout funds acquiring companies in Upfront's sector and industry vertical include █████████, ██████████, ████████████, and ████████████ 🔒.

Who are the top growth equity funds investing in companies in Upfront's sector and industry vertical?

Growth funds and venture capital funds investing in companies similar to Upfront include █████████, ██████████, ████████████, and ████████████ 🔒.

Valuation benchmarks of companies in Upfront's sector and industry

Which are the key public companies that are relevant trading comps benchmarks for Upfront?

The key public trading comparables and valuation benchmarks for Upfront include █████████, ██████████, ████████████, and ████████████ 🔒.

Which are the key trading comparable groups for Upfront for public valuation benchmarks?

Our platform tracks detailed public trading comparable groups and valuation benchmarks for Upfront with complete valuation multiples, growth metrics, and profitability data. Access the full database to benchmark your company against relevant public comparables.

What are recent M&A transactions in Upfront's sector and industry vertical?

Our platform tracks relevant M&A transactions comparables and valuation benchmarks for Upfront with complete deal terms, valuation multiples, and strategic rationale. Access the full database to benchmark pricing and identify active acquirers.

What are recent capital raises and funding rounds in Upfront's' sector and industry vertical?

Access recent funding rounds and capital raises in Upfront's sector and industry vertical including growth equity, venture capital, and buyout investments. Our database includes round size, lead investors and valuations.

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