Company profile: BlueConic
1.1 - Company Overview
Company description
- Provider of a customer data platform that unifies first-party data into a single customer view and activates it across business processes, offering unified customer profiles, multi-dimensional segmentation, customer lifecycle orchestration, modeling & analytics, and marketing solutions for real-time, cross-channel customer engagement.
Products and services
- Customer Data Platform: First-party platform that unifies customer data into a single view and activates it across business processes to put marketing data into action for growth doers
- Multi-dimensional Segmentation: Real-time system enabling users to create and update customer segments based on various attributes, supporting resonant customer experiences and maximum returns for marketing and growth doers
- Unified Customer Profiles: Multi-source customer records that combine data from various sources to create a comprehensive single view of each customer, underpinning activation across business processes and resonant experiences
Key contacts
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Financial details
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1.2 - Competitors and similar companies to BlueConic
Tru Optik
HQ: United States
Website
- Description: Provider of audience measurement and data management solutions for OTT, powered by identity resolution and a patented Household Graph of more than 80 million homes, enabling brands, agencies, media companies, and platforms to engage consumers across OTT, streaming audio, and gaming with scale, accuracy, and privacy compliance.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Bedrock
HQ: United States
Website
- Description: Provider of a monetization platform that enables publishers to build, host, and distribute their own ad-products. Publishers drive clicks into Bedrock, where advertisers bid on clicks at the keyword level on a cost-per-click basis and focus on downstream conversion.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Bedrock company profile →
Downstream Impact
HQ: United States
Website
- Description: Provider of an enterprise-ready Amazon advertising software platform that helps large brands and agencies automate, measure, manage, and optimize their advertising campaigns and presence on Amazon using AI-driven algorithms; now part of Jungle Scout.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Adchemy
HQ: United States
Website
- Description: Provider of SaaS-based software that helps marketers optimize paid ad campaigns, simplify digital marketing, and scale ecommerce revenue acquisition by delivering useful ads; used by 8 of the top 50 retailers on the IR500.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Adchemy company profile →
Travel Audience
HQ: Germany
Website
- Description: Provider of a data-driven travel advertising platform that connects leading performance-oriented advertisers with the biggest network of publishers to reach millions of travelers; relied on by hospitality groups, destination marketing organizations, and more than a dozen international airlines.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Travel Audience company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for BlueConic
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Buyer group 2: ████████ ████████
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Buyer group 3: ████████ ████████
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Key Products: ████████, ████████, ████████, ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to BlueConic
2.2 - Growth funds investing in similar companies to BlueConic
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4 - Top valuation comps for BlueConic
4.2 - Public trading comparable groups for BlueConic
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