Company profile: Equativ
1.1 - Company Overview
Company description
- Provider of brand- and privacy-safe ad tech and digital marketplace solutions: SSP for publishers with global reach and premium demand access; integrated SSP + ad server for holistic yield and unified auctions; CTV packages enabling genre-based buying; a curation platform combining data and inventory insights; a progressive marketplace for ethical advertising; and enterprise advanced TV monetization for operators.
Products and services
- SSP + Ad Server: An integrated ad management platform that architects control over content, audiences, and data, maximizing revenue via holistic yield monetization and unified auctions
- SSP For Publishers: A global platform that delivers direct access to premium demand through DSP, agency, and curation partners, with monetization across various ad formats
- Curation Platform: A system that combines data and inventory insights with SSP capabilities to create custom media products, enhancing control and efficiency
Key contacts
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Financial details
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1.2 - Competitors and similar companies to Equativ
Voxnest
HQ: United States
Website
- Description: Provider of podcasting technology and professional solutions for podcasters and brands to create, distribute, manage, measure, monetize and advertise content, offering comprehensive tools including Spreaker, catering to independent podcasters, and Spreaker Enterprise.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
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TrueX
HQ: United States
Website
- Description: Provider of engagement and interactive digital advertising services enabling brands to reach consumers across web and mobile, including social, gaming, content, music, video, Wi‑Fi, travel, and sports. Offerings include customizable ad solutions for video, CTV, and mobile; a DSP for multi‑channel campaign management; geofencing and location services; in‑store visitation analytics; and video/voice survey insights.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Zefr
HQ: United States
Website
- Description: Provider of AI-powered video advertising solutions that create targeted video ad placements and ensure brand safety and suitability, including measurement for TikTok, verification for Facebook Feed, the Atrium Measurement Suite for post-campaign insights across walled gardens aligned with GARM standards, and misinformation measurement and targeting, leveraging technology and human review.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Aki
HQ: United States
Website
- Description: Provider of personalized advertising solutions for brands and retailers, leveraging four personalization patents, data and machine learning to target pivotal moments and dynamically tailor ads by region, weather and buying preferences across Connected TV, social and retail media, reducing ad fatigue, enhancing effectiveness, and driving in-store traffic and sales.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Aki company profile →
AdEspresso
HQ: United States
Website
- Description: Provider of a SaaS platform for advertisers and media agencies to create, manage, analyze, and optimize Facebook and Instagram ad campaigns, with multi-channel management from a single interface, actionable insights via web, PDF, email, and Excel, collaboration tools for client access and approvals, and learning resources through AdEspresso University, helping users save up to 70% of manual work.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full AdEspresso company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Equativ
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Buyer group 2: ████████ ████████
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Buyer group 3: ████████ ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Equativ
2.2 - Growth funds investing in similar companies to Equativ
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4 - Top valuation comps for Equativ
4.2 - Public trading comparable groups for Equativ
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