Company profile: TrueX
1.1 - Company Overview
Company description
- Provider of engagement and interactive digital advertising services enabling brands to reach consumers across web and mobile, including social, gaming, content, music, video, Wi‑Fi, travel, and sports. Offerings include customizable ad solutions for video, CTV, and mobile; a DSP for multi‑channel campaign management; geofencing and location services; in‑store visitation analytics; and video/voice survey insights.
Products and services
- MediaMath: Engineers an enterprise-grade DSP to manage cross-channel advertising campaigns across web and mobile, spanning social, social gaming, content, music, video, Wi‑Fi, travel, and sports with customizable controls
- Infillion Ad Products: Delivers cross-channel, customizable advertising products for digital campaigns across video, CTV, and mobile, enabling interactive media engagement where consumers are active on the web and mobile environments
- Gimbal: Supplies geospatial, location-based services and geofencing to enhance marketing, operations, and commerce across web and mobile, including social, social gaming, content, music, video, Wi‑Fi, travel, and sports
Key contacts
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Financial details
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1.2 - Competitors and similar companies to TrueX
Heyzap
HQ: United States
Website
- Description: Provider of a premier mobile ad network that helps users discover apps, with an SDK for Android and iOS enabling app producers and indie developers to monetize and bring their apps to a wide audience; offering advertising, publishing, mediation, and cross-promotion services.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
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Improve Digital
HQ: The Netherlands
Website
- Description: Provider of publisher monetization technology that powers advertising marketplaces for content providers, digital publishers, and broadcasters. Offerings include ORIGIN, a holistic monetization platform integrating first-party data and connecting to premium demand, and MARKETPLACE, providing direct premium supply, curated deals, and transparent reporting for efficient media buying.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Advertise.com
HQ: United States
Website
- Description: Provider of a search, display and performance marketing platform enabling advertisers to reach wider audiences via an exclusive network of search engines and publisher properties. Offers contextual advertising, interstitial, InText, push notifications, outstream slider video ads, and publisher solutions to help publishers earn more revenue.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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ActionX
HQ: United States
Website
- Description: Provider of a platform that connects mobile customer acquisition and mobile retargeting to drive transactions and maximize customer lifetime value.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full ActionX company profile →
Symbiosys
HQ: United States
Website
- Description: Provider of a technology platform that enables marketing alignment between retailers and brands, unlocking the middle of the Retail Media funnel.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Symbiosys company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for TrueX
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Buyer group 2: ████████ ████████
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Key Products: ████████, ████████, ████████, ████████
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Buyer group 3: ████████ ████████
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Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to TrueX
2.2 - Growth funds investing in similar companies to TrueX
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4 - Top valuation comps for TrueX
4.2 - Public trading comparable groups for TrueX
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