Company profile: Zefr
1.1 - Company Overview
Company description
- Provider of AI-powered video advertising solutions that create targeted video ad placements and ensure brand safety and suitability, including measurement for TikTok, verification for Facebook Feed, the Atrium Measurement Suite for post-campaign insights across walled gardens aligned with GARM standards, and misinformation measurement and targeting, leveraging technology and human review.
Products and services
- Atrium Measurement Suite: Delivers GARM-aligned post-campaign performance insights across walled gardens through a suite of measurement tools, enabling evaluation of video ad performance across closed platforms
- Brand Safety and Suitability Measurement for TikTok: Supplies post-bid verification of safety and suitability for content adjacent to ads on TikTok, aligned to GARM standards
- Brand Suitability Verification for Facebook Feed: Delivers AI-powered measurement and verification of content suitability adjacent to Facebook Feed ads, supplying advertisers with transparency and control over adjacency
Key contacts
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Financial details
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1.2 - Competitors and similar companies to Zefr
AdEngage
HQ: United States
Website
- Description: Provider of an online advertising network that connects advertisers and publishers, enabling ad purchases and sales across more than 4,000 websites and delivering over 12 billion ads monthly. Acts as an exchange between parties and supports payments via credit card, PayPal, and bank wire.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Adways
HQ: France
Website
- Description: Provider of interactive video advertising technology and value-added services, offering contextual in-video ads, overlays, player skin display and video formats, and preroll with packshot. Adways Studio enables creation of interactive ad content with templates for video, display, mobile, and webskin, supporting additional info, in-video actions via touch/click, and choice-based storytelling.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Adways company profile →
Revinet
HQ: United States
Website
- Description: Provider of advertising network optimization services to online publishers.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Revinet company profile →
ABCS Insights
HQ: United States
Website
- Description: Provider of advertising insights, data and analytics, measuring behavior across platforms to drive real-world outcomes. Offers ad measurement across the consumer journey and full-funnel measurement, Upper Funnel Activation to optimize new customer acquisition, DataCube of Watch and Buy variables, ID Connect for cookie-free identity resolution, and Test vs Control methodology using prior purchase history and brand metrics.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full ABCS Insights company profile →
Drawbridge
HQ: United States
Website
- Description: Provider of AI and machine learning–driven scaled identity technologies, offering cross-device, people-based identity management that connects, unifies, and enhances customer data for clients across industries.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Drawbridge company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Zefr
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Buyer group 3: ████████ ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Zefr
2.2 - Growth funds investing in similar companies to Zefr
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4 - Top valuation comps for Zefr
4.2 - Public trading comparable groups for Zefr
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