Company profile: Adways
1.1 - Company Overview
Company description
- Provider of interactive video advertising technology and value-added services, offering contextual in-video ads, overlays, player skin display and video formats, and preroll with packshot. Adways Studio enables creation of interactive ad content with templates for video, display, mobile, and webskin, supporting additional info, in-video actions via touch/click, and choice-based storytelling.
Products and services
- Adways Studio: Template-driven platform that architects interactive advertising content using predefined formats for video, display, mobile, and webskin, enabling touch/click actions and storytelling changes within videos
- L'InVideo Advertising: Player-agnostic contextual advertisements seamlessly integrated within editorial videos, enabling additional information display and interactive touch/click actions that adapt storytelling to viewer choices
- INKROLL: Overlay-based advertisements displayed within video content, supporting in-video touch/click interactions and showing additional information to engage viewers within the playback experience
Key contacts
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Financial details
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1.2 - Competitors and similar companies to Adways
Circulate
HQ: United States
Website
- Description: Provider of privacy-friendly first-party data monetization solutions for web, app, and SDK publishers, networks, and SDK providers via one simple integration; advances targeting and media attribution by enabling industry partners to utilize match Data as a Service.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
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- Acquisitions: ●●
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Headway
HQ: United States
Website
- Description: Provider of data-driven media buying and cross-channel marketing services, integrating in-house technology and partner platforms to deliver the right message to the right audience at the right time. Offers programmatic solutions to make ads more relevant and drive consumer engagement across display, video, and mobile.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Rockerbox
HQ: United States
Website
- Description: Provider of a marketing measurement platform that integrates Multi-Touch Attribution, Marketing Mix Modeling, and Testing. Centralizes 1st-party marketing spend, conversions, and online/offline touchpoints via direct integrations with over 200 ad platforms. Delivers a unified data foundation, channel measurement, daily performance tracking, MMM for budget allocation, MTA for buyer journey insights, and direct mail impact measurement.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Unified
HQ: United States
Website
- Description: Provider of a business intelligence platform for social advertising, equipping marketers with information and intelligence to make informed, impactful decisions about social ad investments. Leverages experience collecting and enriching over $1B of social investment data to deliver greater transparency for Fortune 2000 brands and agencies.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Apptera
HQ: United States
Website
- Description: Provider of mobile communications and advertising solutions delivering multimedia content, personalization and interactivity to mobile phones. Operates the Apptera MobileAd Network to help advertisers engage millions of mobile consumers via partners such as AOL Moviefone, 1-800-FANDANGO, Movietickets.com, Mozes and UpSnap, and offers the flagship consumer product Raved.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Apptera company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Adways
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Buyer group 2: ████████ ████████
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Buyer group 3: ████████ ████████
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Key Products: ████████, ████████, ████████, ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Adways
2.2 - Growth funds investing in similar companies to Adways
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4 - Top valuation comps for Adways
4.2 - Public trading comparable groups for Adways
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