Company profile: Unified
1.1 - Company Overview
Company description
- Provider of a business intelligence platform for social advertising, equipping marketers with information and intelligence to make informed, impactful decisions about social ad investments. Leverages experience collecting and enriching over $1B of social investment data to deliver greater transparency for Fortune 2000 brands and agencies.
Products and services
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Key contacts
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Financial details
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1.2 - Competitors and similar companies to Unified
SpotX
HQ: United States
Website
- Description: Provider of a global video ad serving platform that enables premium digital media owners to monetize content with video advertising across desktop, mobile, and connected TV devices, featuring modern ad serving, programmatic infrastructure, and monetization tools.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Cirius Technologies
HQ: United States
Website
- Description: Provider of location-based mobile advertising via its self-serve AdLocal platform for marketers, offered in Japan and the USA. Founded in Tokyo, Japan, in 2004; Cirius USA established in Sunnyvale, California, in 2008.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Tacoda
HQ: United States
Website
- Description: Provider of behaviorally targeted online advertising services, delivering ads based on consumers' web surfing habits. Through TACODA Audience Networks, brand advertisers can reach target audiences on premium sites at substantial scale, simply and cost-effectively, while generating powerful, actionable audience insights.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Adyoulike
HQ: United States
Website
- Description: Provider of an omnichannel digital advertising marketplace and DSP enabling managed and auction-based media buys with seamless integration, fraud protection, and advanced targeting. Offers native formats and services including Native Display, Video, Social, and Stories, plus Automatic Stories to convert campaigns into dynamic, scalable stories across the open web.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Adverty
HQ: Sweden
Website
- Description: Provider of in-game and AR/VR advertising solutions, including In-Play Advertising that integrates display and video ads into games without disrupting gameplay, Programmatic VAST video for in-play, and a lightweight SDK with drag-and-drop integration, customizable dimensions and templates, and flexible clickable or non-clickable units. Features the patent-pending BrainImpression™ algorithm to solve viewability.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Adverty company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Unified
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Buyer group 2: ████████ ████████
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Key Products: ████████, ████████, ████████, ████████
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Buyer group 3: ████████ ████████
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Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Unified
2.2 - Growth funds investing in similar companies to Unified
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4 - Top valuation comps for Unified
4.2 - Public trading comparable groups for Unified
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