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Company profile: Adverty

1.1 - Company Overview

Adverty Logo

Adverty

Headquarter: Sweden
Founded: 20XX🔒
Employees: 100-500🔒

Company description

  • Provider of in-game and AR/VR advertising solutions, including In-Play Advertising that integrates display and video ads into games without disrupting gameplay, Programmatic VAST video for in-play, and a lightweight SDK with drag-and-drop integration, customizable dimensions and templates, and flexible clickable or non-clickable units. Features the patent-pending BrainImpression™ algorithm to solve viewability.

Products and services

  • In-Play™ Advertising: Non-disruptive in-game platform that integrates display and video placements into gameplay, preserving user experience while enabling brand connections at the right time and place
  • Programmatic VAST Video for In-Play: VAST-compliant programmatic component that integrates video ads directly within gameplay to enhance brand engagement with gamers
  • VR/AR Support: VR/AR-optimized advertising products architected specifically for virtual and augmented reality platforms, empowering immersive brand experiences within augmented and fully virtual environments

Key contacts

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Financial details

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1.2 - Competitors and similar companies to Adverty

LiftDNA Logo

LiftDNA

HQ: United States Website
  • Description: Provider of a yield optimization and data management platform for publishers, operating as a first-party to the publisher's ad server to maximize demand competition for every impression and increase revenue yield.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full LiftDNA company profile →
Suggestv Logo

Suggestv

HQ: United Kingdom Website
  • Description: Provider of a video and machine learning SaaS platform for media companies, delivered both directly and indirectly.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Suggestv company profile →
Korrelate Logo

Korrelate

HQ: United States Website
  • Description: Provider of analytics.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Korrelate company profile →
Venatus Logo

Venatus

HQ: United Kingdom Website
  • Description: Provider of a global ad-tech platform enabling gaming and entertainment publishers to monetize and advertisers to connect with audiences via in-game advertising, a publisher monetization platform, direct ad sales, rich media ad formats, adblock revenue recovery, and header-bidding technology.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Venatus company profile →
Admedo Logo

Admedo

HQ: United Kingdom Website
  • Description: Provider of a self-serve online advertising platform focused on performance-driven tools.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Admedo company profile →
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2.M&A buyers

2.1 Potential strategic acquirers in the sector

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2.2 - Strategic buyer groups for Adverty

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Buyer group 1: ████████ ████████

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Key Products: ████████, ████████, ████████, ████████
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Buyer group 2: ████████ ████████

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Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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Buyer group 3: ████████ ████████

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Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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3. Investors and private equity firms

3.1 - Buyout funds investing in similar companies to Adverty

2.2 - Growth funds investing in similar companies to Adverty

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4 - Top valuation comps for Adverty

4.2 - Public trading comparable groups for Adverty

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4.3 - M&A Transactions similar to Adverty

Selected M&A transactions

Date Target Description Buyer(s) Relevance EV EV/Revenue EV/EBITDA
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Frequently Asked Questions

About Adverty

What does Adverty do?

Adverty is a provider of in-game and AR/VR advertising solutions, including In-Play Advertising that integrates display and video ads into games without disrupting gameplay, Programmatic VAST video for in-play, and a lightweight SDK with drag-and-drop integration, customizable dimensions and templates, and flexible clickable or non-clickable units. Features the patent-pending BrainImpression™ algorithm to solve viewability.

Who are Adverty's competitors?

Adverty's competitors and similar companies include LiftDNA, Suggestv, Korrelate, Venatus, and Admedo.

Where is Adverty headquartered?

Adverty is headquartered in Sweden.

How many employees does Adverty have?

Adverty has 1,000 employees 🔒.

When was Adverty founded?

Adverty was founded in 2010 🔒.

What sector and industry vertical is Adverty in?

Adverty is in the Enterprise Software 🔒 sector and industry

M&A Buyers & Acquirers for Adverty

Who are the top strategic acquirers in Adverty's sector and industry

Top strategic M&A buyers and acquirers in Adverty's sector include ████████, ██████████, ██████, ████████, and ██████████ 🔒.

Which M&A buyer groups are most relevant for Adverty?

Top strategic M&A buyers groups and sectors for Adverty include █████████████████ , ████████████████, █████████████, ████████████, and ████████████████ 🔒.

Financial Investors investing in Adverty's sector and industry vertical

Which are the top PE firms investing in Adverty's sector and industry vertical?

Top PE firms investing in Adverty's sector and industry vertical include ████████, ██████████, ████████, and ██████████ 🔒.

Who are the top buyout funds acquiring in Adverty's sector and industry vertical?

Active PE funds and buyout funds acquiring companies in Adverty's sector and industry vertical include █████████, ██████████, ████████████, and ████████████ 🔒.

Who are the top growth equity funds investing in companies in Adverty's sector and industry vertical?

Growth funds and venture capital funds investing in companies similar to Adverty include █████████, ██████████, ████████████, and ████████████ 🔒.

Valuation benchmarks of companies in Adverty's sector and industry

Which are the key public companies that are relevant trading comps benchmarks for Adverty?

The key public trading comparables and valuation benchmarks for Adverty include █████████, ██████████, ████████████, and ████████████ 🔒.

Which are the key trading comparable groups for Adverty for public valuation benchmarks?

Our platform tracks detailed public trading comparable groups and valuation benchmarks for Adverty with complete valuation multiples, growth metrics, and profitability data. Access the full database to benchmark your company against relevant public comparables.

What are recent M&A transactions in Adverty's sector and industry vertical?

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What are recent capital raises and funding rounds in Adverty's' sector and industry vertical?

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