Company profile: Apptera
1.1 - Company Overview
Company description
- Provider of mobile communications and advertising solutions delivering multimedia content, personalization and interactivity to mobile phones. Operates the Apptera MobileAd Network to help advertisers engage millions of mobile consumers via partners such as AOL Moviefone, 1-800-FANDANGO, Movietickets.com, Mozes and UpSnap, and offers the flagship consumer product Raved.
Products and services
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Key contacts
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Financial details
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1.2 - Competitors and similar companies to Apptera
RhythmOne
HQ: United States
Website
- Description: Provider of technology-enabled digital media and programmatic advertising solutions that connect online audiences with brands across devices. Offers fully integrated, cross-screen services spanning desktop and mobile, including premium publisher products integrated into Unruly and automated, real-time bidding to connect publishers with advertisers.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Martini Media
HQ: United States
Website
- Description: Provider of a digital media and content platform enabling brands to engage influential audiences, offering creative ad units built for any device, custom research on affluent consumers (The Martini Report), influencer matching for luxury social campaigns (Affluencers), and advertising services including ad placement, tracking, branded content, and social media.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Martini Media company profile →
Arcane
HQ: France
Website
- Description: Provider of media strategy and data-driven marketing solutions, developing cutting-edge technology and offering online advertising services. Delivers strategies, SEA, data measure and stack marketing, feed solutions, and media solutions for the media and advertising industries.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Kitara Media
HQ: Canada
Website
- Description: Provider of digital media solutions with video, display, and mobile strategies, offering a transparent behavioral network that combines advanced targeting and performance with site-by-site reporting for advertisers.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Kitara Media company profile →
Simplytics
HQ: United Kingdom
Website
- Description: Provider of an agency-side ad server for managing mobile and tablet advertising campaigns, delivering brands and agencies better data, analytics, and insights into their mobile advertising investments.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Simplytics company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Apptera
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Buyer group 2: ████████ ████████
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Key Products: ████████, ████████, ████████, ████████
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Buyer group 3: ████████ ████████
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Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Apptera
2.2 - Growth funds investing in similar companies to Apptera
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4 - Top valuation comps for Apptera
4.2 - Public trading comparable groups for Apptera
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