Company profile: Kitara Media
1.1 - Company Overview
Company description
- Provider of digital media solutions with video, display, and mobile strategies, offering a transparent behavioral network that combines advanced targeting and performance with site-by-site reporting for advertisers.
Products and services
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Key contacts
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Financial details
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1.2 - Competitors and similar companies to Kitara Media
LiveRail
HQ: United States
Website
- Description: Provider of a monetization platform for video publishers, delivering video advertising technology solutions that enable premium publishers to sell video inventory across all devices. Used by major publishers, the platform handles over 7 billion monthly impressions.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full LiveRail company profile →
Improve Digital
HQ: The Netherlands
Website
- Description: Provider of publisher monetization technology that powers advertising marketplaces for content providers, digital publishers, and broadcasters. Offerings include ORIGIN, a holistic monetization platform integrating first-party data and connecting to premium demand, and MARKETPLACE, providing direct premium supply, curated deals, and transparent reporting for efficient media buying.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Improve Digital company profile →
FatTail
HQ: United States
Website
- Description: Provider of advertising technology for web publishers, designing and developing sales, operations, and marketplace solutions. Offers a cloud-based advertising management platform and AdBook+ for unified direct and programmatic supply and revenue management; AdBookOMS for ad ops and inventory management; AdBookPSP for deal-based programmatic transactions; and AdBookPORTAL to streamline intercompany workflow.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full FatTail company profile →
Max
HQ: United States
Website
- Description: Provider of an in-app header bidding platform for mobile publishers and the programmatic advertising ecosystem, enabling next-generation mobile monetization and delivering new efficiencies and revenue.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Max company profile →
MadHive
HQ: United States
Website
- Description: Provider of modern TV advertising technology enabling brands and publishers to measure customer intent across TV, mobile, and web with secure blockchain integration. Offerings include an OTT bidder and decisioning engine processing 200B CTV/OTT requests daily, an OTT identity device graph mapping 100M households, a pre-sales planner, custom CTV tech, a modular UI, and a data management platform that future-proofs against cookie depreciation.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full MadHive company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Kitara Media
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Buyer group 2: ████████ ████████
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Key Products: ████████, ████████, ████████, ████████
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Buyer group 3: ████████ ████████
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Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Kitara Media
2.2 - Growth funds investing in similar companies to Kitara Media
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4 - Top valuation comps for Kitara Media
4.2 - Public trading comparable groups for Kitara Media
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