Company profile: FatTail
1.1 - Company Overview
Company description
- Provider of advertising technology for web publishers, designing and developing sales, operations, and marketplace solutions. Offers a cloud-based advertising management platform and AdBook+ for unified direct and programmatic supply and revenue management; AdBookOMS for ad ops and inventory management; AdBookPSP for deal-based programmatic transactions; and AdBookPORTAL to streamline intercompany workflow.
Products and services
- AdBookOMS: Multi-channel sales and ad operations optimization software delivering a comprehensive toolset to manage digital ad inventory across diverse media products and sales channels for publishers
- AdBook+: Unified direct-and-programmatic supply platform that delivers publisher tools for media planning, sales, and revenue management, helping increase monetization and control of advertising products
- AdBookPSP: Deal-based programmatic platform offering programmatic distribution of differentiated inventory and delivering incremental revenue opportunities for publishers
Key contacts
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Financial details
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1.2 - Competitors and similar companies to FatTail
ADS Reality
HQ: United Kingdom
Website
- Description: Provider of UK-based augmented reality (AR) software and recognition technology with applications across the retail sector, enabling retailers and brands to engage consumers via mobile devices by augmenting digital information, videos, or animations across products.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full ADS Reality company profile →
ActionX
HQ: United States
Website
- Description: Provider of a platform that connects mobile customer acquisition and mobile retargeting to drive transactions and maximize customer lifetime value.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full ActionX company profile →
MediaAlpha
HQ: United States
Website
- Description: Provider of a transparent, vertically integrated programmatic advertising marketplace bringing RTB to performance-based advertising. Delivers data-rich solutions for insurance advertisers, publishers, and agents to target high-intent consumers, optimize acquisition costs vs lifetime value, purchase high-quality leads, and monetize traffic using predictive analytics, yield optimization, and integrations with existing CRM/data systems.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full MediaAlpha company profile →
Httpool
HQ: Austria
Website
- Description: Provider of global digital advertising enablement, representing leading digital media platforms including Meta, Twitter, Snapchat, Spotify, TikTok, Amazon across 50+ countries; supports partner growth and drives business results for digital advertisers and agencies; acts as a crucial link in the digital ecosystem and an extension of partners in new and existing geographies.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Httpool company profile →
Dstillery
HQ: United States
Website
- Description: Provider of AI-powered ad targeting solutions for programmatic and CTV campaigns, including ID-free behavioral targeting, customizable and pre-built audiences refreshed daily, Audience Brief Genius recommendations, and privacy-safe custom patient targeting compliant with HIPAA, enabling brands and agencies to identify and reach precise, scalable audiences.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Dstillery company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for FatTail
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Buyer group 3: ████████ ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to FatTail
2.2 - Growth funds investing in similar companies to FatTail
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4 - Top valuation comps for FatTail
4.2 - Public trading comparable groups for FatTail
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