Company profile: Perpetua
1.1 - Company Overview
Company description
- Provider of AI-powered automation to improve e-commerce ad performance for brands and agencies, offering marketplace advertising optimization (Amazon, Walmart), display and video ad campaign management, and market intelligence reporting to automate creation, execution, and optimization.
Products and services
- Display Advertising: AI-powered automation architects and optimizes display campaigns, reducing friction in leveraging creatives and audiences to enhance ecommerce visibility and engagement
- Market Intelligence Reporting: AI-powered automation delivers detailed reports and insights on market performance and advertising impact, clarifying campaign outcomes and guiding keyword, creative, and audience strategy
- Marketplace Advertising Optimization: AI-powered automation constructs, executes, and optimizes ad campaigns on Amazon and Walmart, streamlining keyword, creative, audience, and campaign management to improve ecommerce performance
Key contacts
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Financial details
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1.2 - Competitors and similar companies to Perpetua
PayPerPost
HQ: United States
Website
- Description: Provider of a consumer-generated advertising marketplace connecting content creators with advertisers to sponsor specific content. The platform lets advertisers create opportunities describing desired content, enables bloggers to choose based on their interests, and reviews content and handles payments.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
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- Acquisitions: ●●
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Delta Projects
HQ: Sweden
Website
- Description: Provider of technical solutions for efficient online marketing, enabling media agencies to buy, plan, and optimize online display advertising.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Delta Projects company profile →
Adcentricity
HQ: Canada
Website
- Description: Provider of a technology platform that dis-intermediates location-based digital media campaign planning, purchasing, and execution, offering single-source access to a broad inventory of available digital media assets for inclusion in media buyers' standalone or multi-channel marketing campaigns.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Adcentricity company profile →
Equativ
HQ: France
Website
- Description: Provider of brand- and privacy-safe ad tech and digital marketplace solutions: SSP for publishers with global reach and premium demand access; integrated SSP + ad server for holistic yield and unified auctions; CTV packages enabling genre-based buying; a curation platform combining data and inventory insights; a progressive marketplace for ethical advertising; and enterprise advanced TV monetization for operators.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Equativ company profile →
CrowdGather
HQ: United States
Website
- Description: Provider of an interactive, forum-based social network for members and an advertising network for marketers, offering a network of online communities that engage and inform message board users, plus management and revenue-sharing resources for third-party forum owners worldwide.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full CrowdGather company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Perpetua
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Buyer group 3: ████████ ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Perpetua
2.2 - Growth funds investing in similar companies to Perpetua
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4 - Top valuation comps for Perpetua
4.2 - Public trading comparable groups for Perpetua
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