Company profile: Rare Crowds
1.1 - Company Overview
Company description
- Provider of an open-source advertising stack with built-in automation for buying and selling digital media, offering a next-generation platform that matches ads >5x more precisely to advertiser goals, finds rare inventory at scale across ad exchanges and direct publisher relationships, and normalizes delivery across display and mobile.
Products and services
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Key contacts
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Financial details
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1.2 - Competitors and similar companies to Rare Crowds
WDA
HQ: United States
Website
- Description: Provider of mobile advertising and content products, offering a mobile marketing platform that helps consumer and media brands achieve objectives in mobile media, from measurement-rich app marketing to audience-driven brand messaging. Flagship Impulse Mobile Command Center serves advertisers and their agencies.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full WDA company profile →
MediaShift
HQ: United States
Website
- Description: Provider of solutions that enable fixed and wireless broadband internet service providers to profit from fixing the broken advertising technology ecosystem, securely bridging marketers' needs to reach a consumer audience empowered with control over their digital experience.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full MediaShift company profile →
TripleLift
HQ: United States
Website
- Description: Provider of programmatic advertising technology for native, branded content and OTT, leveraging computer vision to blend ads into user experiences across television, walled gardens and the open web. Offers media solutions in online video, connected TV, display and native formats, with data-driven targeting and audience products including curated and custom audiences for cookie-constrained environments.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full TripleLift company profile →
Affinio
HQ: Canada
Website
- Description: Provider of a marketing intelligence and audience analysis platform leveraging the interest graph to understand consumer communities, their interests and affinities, enabling personalization at scale. Offers PR crisis communications management, marketing strategy optimization, partnership insights, Twitter audience clustering via dashboard, and influencer selection via an Interest Scoring Engine.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Affinio company profile →
Game Advertising Online
HQ: United States
Website
- Description: Provider of large-scale, performance-focused advertising solutions for online games, with a network of 100+ websites visited by millions of affluent gamers aged 15–35. Offers transparent self-service tools, managed campaigns, and cutting-edge revenue tracking technology.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Game Advertising Online company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Rare Crowds
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Buyer group 1: ████████ ████████
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Key Products: ████████, ████████, ████████, ████████
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Buyer group 2: ████████ ████████
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Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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Buyer group 3: ████████ ████████
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Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Rare Crowds
2.2 - Growth funds investing in similar companies to Rare Crowds
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4 - Top valuation comps for Rare Crowds
4.2 - Public trading comparable groups for Rare Crowds
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