Company profile: WordStream
1.1 - Company Overview
Company description
- Provider of SaaS software and services that help small and medium businesses and online marketers acquire customers and improve performance of paid search and paid social campaigns. Offerings include the WordStream Advisor platform to automate proven best practices, the LocaliQ marketing platform, Google Ads Performance Grader, PPC 101 guide, WordStream Blog, conversion rate optimization, and Smart Ads Creator.
Products and services
- LocaliQ: Engineers technology-backed systems that help businesses find, convert, and retain customers through various digital marketing strategies
- Google Ads Performance Grader: Produces an automated, instant audit of your Google Ads account, highlighting areas for improvement and potential wasted spend for smarter optimization
- Conversion Rate Optimization: Delivers data-driven services and strategies that increase the percentage of visitors completing desired actions—making purchases or filling out forms—through targeted website enhancements
Key contacts
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Financial details
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1.2 - Competitors and similar companies to WordStream
4Eyes
HQ: United States
Website
- Description: Provider of AI-driven intent data and data marketing services to shape advertising strategies, delivering audience segmentation and targeting across online, email, direct mail, display, social and mobile channels; campaign measurement and optimization; database analysis; plus fraud prevention and identity verification.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
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- Total funding raised: $●●●m
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Potloc
HQ: Canada
Website
- Description: Provider of a first-party data platform that uses social networks to acquire geo-targeted consumer surveys, offering social media-based sampling, expert questionnaire design, a multi-layer data cleaning process, and comprehensive market research services. Includes an AI-powered Potloc Dashboard to filter, cross-tab, and visualize survey data.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Potloc company profile →
Reflection
HQ: United Kingdom
Website
- Description: Provider of app market data and insights that enable tracking of your own apps’ performance and competitors’ revenue and downloads across leading app stores. Offers a unified dashboard for App Store, Google Play and ad revenues, and benchmarking against other apps and developers.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Timeline Labs
HQ: United States
Website
- Description: Provider of a platform for media companies and brands to discover, display, and measure social content and conversations, featuring customized tools that alert users to trending social conversations relevant to their target audiences and a content management system to publish discovered content.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Sparkroom
HQ: United States
Website
- Description: Provider of performance marketing technology and services for higher education, offering a cloud-based SaaS platform that centralizes campaign and lead data, integrates disparate systems, and delivers holistic performance insights; lead management with PPL media planning, validation and scoring; marketing automation; analytics dashboards and cross-channel attribution; and custom implementation and support.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Sparkroom company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for WordStream
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Buyer group 3: ████████ ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to WordStream
2.2 - Growth funds investing in similar companies to WordStream
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4 - Top valuation comps for WordStream
4.2 - Public trading comparable groups for WordStream
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